Knowing your numbers: How much can you afford pay for a lead?
Recently, I was asked to comment on the high costs and questionable value of education trade show, Bett for an article by journalist Merlin John, following a number of notable high-profile names performing their own little Bettxit this year (that’s an awful pun, but you get the idea). If a marketing activity costs £50,000 but makes […]
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You don’t want a marketing agency
Whether you know it or not, you don’t want marketing services. You don’t want to rank 1st on Google. You don’t want to be in the press. You don’t want to gain more followers. You don’t even want more leads. What you actually want is more sales/to increase the bottom line. Think about it, that’s why […]
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