Bryan Plumb, Author at bee digital

All Posts by Bryan Plumb

In the Spotlight: Xero

Kicking off our ‘In the Spotlight’ series, where we analyse great marketing content, and consider how to replicate them, this week we look at online accounting software, Xero. Spoiler Alert! I love almost everything about the way Xero position themselves. If you want a really easy way to get a pretty impressive website that talks to […]

My week in Texas (yeeeehaaa!)

If you follow me on any social media channel, you may have noticed I was in Texas a couple of weeks back. Sadly not a holiday (although needless to say, plenty of BBQs and bourbons were consumed), but a trip to our partners at DigitalMarketer, to take part in their Agency Training Day. Digital Who? DigitalMarketer are […]

The THREE most common edu marketing mistakes you are probably making

We have discovered THREE major traps education companies fall into when trying to position their product… …and I BET you have fallen into at least one of them!! Check out my latest video to discover what the three biggest traps are in education marketing, and what you can do to not only avoid them, but instantly improve […]

Is your relational sales strategy stunting your growth?

The future belongs to the companies who are willing to invest in real, 1-to-1 , human-to-human interactions…it’s not about B2B or B2C, it’s about H2H, human-to-human. – Ryan Deiss, Co-Founder & CEO, Digital Marketer. At Bee Digital, we focus our efforts on creating real relationships with real people, turning strangers into friends, friends into customers, […]

Knowing your numbers: How much can you afford pay for a lead?

Recently, I was asked to comment on the high costs and questionable value of education trade show, Bett for an article by journalist Merlin John, following a number of notable high-profile names performing their own little Bettxit this year (that’s an awful pun, but you get the idea). If a marketing activity costs £50,000 but makes […]

You don’t want a marketing agency

Whether you know it or not, you don’t want marketing services. You don’t want to rank 1st on Google. You don’t want to be in the press. You don’t want to gain more followers. You don’t even want more leads. What you actually want is more sales/to increase the bottom line. Think about it, that’s why […]

Grow your business on autopilot with Facebook Messenger Bots

Around 18 months ago, we got our hands dirty with Facebook Messenger Bot building for a client. The idea was to create a bot that would interact with a cold audience and guide them through the customer value journey, ultimately ending with an offer of a product demo. We hoped it would be a success, […]

Making your email campaigns more personal, with personalised images! [Guide]

We’re all used to personalised emails now – you know, the ‘Hello [F|NAME]’ kind of thing? Well, a few weeks back we sent out an email promoting our ‘Build an Automated Edtech Lead Machine’ webinar, using a personalised image. Not only was the email subject line and intro customised to each recipient, but we also […]