Inspiring the next generation of Digital Marketers at Wilmington Academy

Ah, Digital Marketing, probably the most unspoken of professions in schools to this day. But with a generation of budding IT enthusiasts and data nerds, I would say that the time for marketing is now. 

For those of you who don’t know me, my name is Charlie, and I’m a Junior Digital Marketing Executive at Bee Digital. Before I started my apprenticeship here, I didn’t know what Digital Marketing was, let alone want a career in it. Fast forward 2 years and I've just delivered a session to a class of 16 - 18 year olds about career choices and what a day in the life of a digital marketer consists of.  

Being my first ever talk, I found it as daunting as it was exciting. The last time I was in a classroom, I was the one sitting on the chairs - it’s an amazing yet gut-wrenching feeling when you’re up there, especially considering the eldest year group in this class was only a year younger than myself! 

When I left school, I was focused on making the most money in the most straightforward way possible, without thinking of whether or not I’d be enjoying it at the same time. So that’s what I did, I went to college to study accounting. And guess what? I absolutely hated it! I love my numbers, but not in the way that I was learning.

It took 3 months for me to swallow my pride and quit, something that I should’ve done a lot sooner, but none the less, I took a step into the unknown and signed up to an apprenticeship. Fast forward to today, I’ve learned more than I ever could at college.

Since taking an apprenticeship at Bee Digital 2 years ago, it’s really opened my eyes to the world of marketing. I’ve learned a multitude of skills - from writing persuasive copy, to creating Facebook messenger bots, designing email automations to learning human psychology - things only being in the workplace could provide. Alongside the constant mentoring from our CEO, Bryan, I don’t think I could have had a better introduction into this profession.

If I had to give 3 pieces of advice to someone who is in the same position as I was 2 years ago they’d be:

  • 1
    Always give things a chance - if you don’t like it, you can leave
  • 2
    Don’t be scared to take a step into the unknown
  • 3
    Consider every option

I’d like to thank Wilmington Academy for giving me the opportunity to share my story with their students and hope they enjoyed the talk as much as I enjoyed presenting it.

You can read Wilmington Academie's own blog post here

 

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