It’s a common story around Bee Digital HQ.
Every time we welcome a prospective client to a discovery call, to find out if we’re a good fit for their needs, we ask: “Have you worked with an agency before?”
And, for those that have, the replies are always some version of the following:
- “We tried a non-educational marketing agency and they just didn’t understand the nuances of selling to schools.”
- “We worked with a non-educational marketing agency who kept changing staff and I had to constantly explain the schools market to them over and over again.”
- “We worked with a non-educational marketing agency who treated us like a 3rd class account because we were an educational brand and not a flashy consumer brand.”
When clients start to work with us, a specialist marketing to school agency, you can almost hear the relief in their voice.
We know all the acronyms. We know the language of education and how to get educators to take action.
We’ve marketed products into all the different roles in schools. We know where they hang out. We know the hashtags they follow. We have internal research that outlines the needs and wants of almost every permutation of educator.
We understand the pain points your audience experiences.
We understand the routes to purchase, from budgets to evaluations to key decision makers.
We know it’s a hugely rewarding market to work in, but we’re not naive about the pressures and challenges.
If you’re seeing your leads plateau, it’s probably time to get a new set of eyes on your marketing strategy.
This is one of the most common reasons companies knock on our door. They want more leads, better quality leads, or to reconsider the way they think about lead gen.
Agencies like ours provide a fresh perspective and can give you insights on how to increase sales that internal teams may have overlooked.
- “If I had more staff”
- “If there was another 12 hours in the day”
- “If only I could clone myself”
Have you ever thought like this?
When you help manage a growing business there’s never enough time to do everything.
You want to focus on all the different areas of your business but having to manage a productive marketing strategy on top just leaves you anxious.
You simply never have enough time.
As your company grows, it can be hard to find time in your day for nailing a marketing strategy.
Agencies take that responsibility off your shoulders so you can focus on other crucial parts of your company.
This is a tough thing to admit – sometimes it feels like you’ve tried everything and are still seeing little result or change.
We speak to many clients who have done things like spending $1000s on an event, bought and blasted a database of educator emails, and sent out multiple PR pieces.
And yet website traffic, leads, and sales remain flat.
Why? Because without a strong experienced team to manage the marketing you end up working tactically instead of strategically. You’re throwing things at the wall to see what sticks.
And eventually you run out of things to throw.
A good marketing agency should be able to understand your business, analyze your current marketing strengths and weaknesses, and produce a clear strategy and campaign.
Then they will decide what tactics, channels, and media will deliver the strategy and help you overcome your challenges.
Which means you don’t need to worry anymore about having ideas – that’s what you pay the agency for.
Your marketing team is constantly juggling multiple tasks, leaving them stretched thin. We hear this all the time with companies that are struggling with scaling growth.
Managing all aspects of marketing in a growing company can be overwhelming for even the most skilled teams.
For instance, posting a single tweet might seem straightforward, but it involves various skills and tasks, such as:
- Brainstorming creative ideas
- Copywriting and proofreading
- Hashtag analysis
- Designing images in accordance with platform rules
- Filming, editing, branding, and subtitling videos
- Scheduling and posting
- Responding to comments
- Analyzing post-publishing data
And that’s just one X/Tweet!
Your team does their best, and tho, they know it’s challenging to achieve significant results with their limited capacity.
But this doesn’t mean you need to hire more staff.
Engaging with a marketing agency can be the solution.
Rest assured, your marketing team won’t feel threatened. Reputable agencies excel in collaborating closely and empathetically with in-house teams.
In fact, partnering with Bee Digital often leads to the marketing team gaining valuable experience and leadership skills.
We thrive on working alongside other marketers!
