Business Archives - Bee Digital

Are you a bit lost with Targeted Advertising?

Victoria Clarke, Bee Digital“Facebook advertising does not work!”Wait, what? It’s true. You’ve written some great Ad copy about your “cutting-edge and innovative product” and either paid to ‘boost’ the post or else chucked money at Facebook by creating an Ad that’s seen by the whole of the UK. No corner left unturned. After all, you want […]

Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…

Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]

[Guest Blog] The 4 key elements of word-of-mouth: A systematic approach

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses. You can spend lots of money […]

Sell the why instead of the what with inspirational marketing ideas

Say why? Selling the ‘why’ is more important than the ‘what’

Antony Smith, Bee DigitalPeople are in a strange and new mental space right now which is why they’re happy to hear about brands who can help them and to get a feel for what they believe in. But if you’re expecting wholesale, systematic changes from your customer – think again. This only happens if a […]

Be Specific with 12 Types of Content to Engage Your Audience

Bryan Plumb, Bee DigitalContent marketing has matured over the years – just like wine, cheese and people. Now, it’s a more effective approach for marketers than the hard “BUY ME!” sales message. We agree with Marketing and Social Media Expert, Mari Smith: “Content is King but engagement is Queen and the lady rules the house.” […]

How to create powerful case studies that fatten your sales pipeline

Victoria Clarke, Bee DigitalI’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education sector. […]

From the beauty hall to the school hall: What edtech companies can learn from cosmetics counters

Picture the scene; a woman enters the beauty hall of her local department store to find the perfect ‘look’ for her brother’s wedding. As it’s a family occasion she wants to push the boat out and feel her best on the big day, however, she’s the first to admit she knows little to nothing about […]

Marketing to Schools Summit – Prize Winners!

This month saw the long awaited arrival of our inaugural Marketing to Schools Summit, a unique conference specifically designed to help education companies get into more schools. With talks from leading industry figures, opportunities to network and access to proven, practical business strategies, it was an event not to be missed! Attendees also had the chance to […]

10 reasons you definitely don’t want to work with Bee Digital

As we celebrate 10 years in education marketing, here are 10 reasons you don’t want to work with us.

Competition! How many bee-related pun doodles can you decipher?

“There are no mistakes, just happy accidents” – Bob Ross.As a fun-filled way to end the week and to celebrate National Doodle Day, our team has been busy creating as many bee related pun doodles as possible. Be warned, some of them are a little…imaginative…So we’ve decided to create a little bit of a competition…How […]

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