Business Archives - Bee Digital

Stop reaching out the wrong way with your outreach strategy

Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]

How to create powerful case studies that fatten your sales pipeline

Victoria Clarke, Bee DigitalI’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education sector. […]

Don’t just make Facebook ads – create YouTube ads too!

Antony Smith, Bee DigitalWhy are paid ads on Facebook the go-to for marketers?Well, with Facebook advertising, you can reach your exact audience. This is a big benefit – huge – that makes Facebook advertising one of the most targeted ways for businesses to engage with an audience they know. You can target specific locations, ages, […]

7 Merry Marketing Tips to Unwrap Before You Wrap-Up for Christmas

Antony Smith, Bee DigitalThe most wonderful time of year is upon us, with all the festive feelings in the air that couldn’t come at a better time for most of us, right? For some, it means staying in your bubble and Zooming around a virtual tree or dinner table. For others, it’s adjusting to the […]

Brands that have got it right during COVID – and what that teaches your education business

Antony Smith, Bee DigitalIt’s been a weird year. Understatement of the century, but with a global pandemic completely turning everyone’s world upside down, brands have had to react to this new, unprecedented climate in order to maintain successful businesses while the world wrestles with COVID-19. Adapting is key – but it’s not enough to just adapt […]

What happened at the Global Marketing Awards 2020…

Antony Smith, Bee DigitalFrom 3 pm on Thursday 15 October, the Global Marketing Awards 2020 winners were announced in 5-minute increments, with personalised videos uploaded in shortlist order via Don’t Panic Events Twitter page. We were so excited to learn (in real-time too!) that we’d been recognised for two awards…WINNER: Global Education CampaignBee Digital & […]

WINNER: Best Crisis Communications or Response Campaign 2020!

Antony Smith, Bee Digital At the Global Agency Awards 2020 last week, we won ‘Best Crisis Communications or Response Campaign’ for delivering science lessons during COVID-19 with Empiribox Ltd. Competing with Brand Advance & the NHS for their Ramadan COVID-19 Campaign, we were recognised for launching the new platform Empiribox @ Home during the pandemic. […]

Press Release for UK Content Awards 2020 Shortlist

Press Release: We’ve been shortlisted for ‘Best Crisis Communications or Response Campaign’ 2020!

Antony Smith, Bee Digital We’re so excited to be shortlisted for the ‘Best Crisis Communications or Response Campaign’ at this year’s Global Agency Awards – delivering science lessons during the COVID-19 pandemic. Winners will be announced on 10 September at 8 pm! What we’re shortlisted for… During lockdown, we worked with Empiribox Ltd. to launch […]

Are you a bit lost with Targeted Advertising?

Victoria Clarke, Bee Digital“Facebook advertising does not work!”Wait, what? It’s true. You’ve written some great Ad copy about your “cutting-edge and innovative product” and either paid to ‘boost’ the post or else chucked money at Facebook by creating an Ad that’s seen by the whole of the UK. No corner left unturned. After all, you want […]

Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…

Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]

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