Guides Archives - Bee Digital

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Category Archives for Guides

You CAN do it, but SHOULD you?

You know how sometimes you can be waiting at a bus stop for half an hour and nothing arrives, then within five minutes, three buses come along at once? Well, we’re having a bit of a ‘three-buses-at-once’ moment here at Bee Digital right now. Except instead of buses, it’s potential clients calling to ask if […]

Is your relational sales strategy stunting your growth?

The future belongs to the companies who are willing to invest in real, 1-to-1 , human-to-human interactions…it’s not about B2B or B2C, it’s about H2H, human-to-human. – Ryan Deiss, Co-Founder & CEO, Digital Marketer.At Bee Digital, we focus our efforts on creating real relationships with real people, turning strangers into friends, friends into customers, and […]

Knowing your numbers: How much can you afford pay for a lead?

Recently, I was asked to comment on the high costs and questionable value of education trade show, Bett for an article by journalist Merlin John, following a number of notable high-profile names performing their own little Bettxit this year (that’s an awful pun, but you get the idea). If a marketing activity costs £50,000 but makes £80,000, […]

Grow your business on autopilot with Facebook Messenger Bots

Around 18 months ago, we got our hands dirty with Facebook Messenger Bot building for a client. The idea was to create a bot that would interact with a cold audience and guide them through the customer value journey, ultimately ending with an offer of a product demo. We hoped it would be a success, but […]

From 0 to 93 school customers in just 7 days

Towards the end of 2016, a start-up company asked us to help generate leads. We get it. Being the brand new small fish in the large edtech ocean is tough. Really tough. Thankfully, we like a challenge and this post outlines exactly what we did and how we helped turn our client from small startup into big […]

Making your email campaigns more personal, with personalised images! [Guide]

We’re all used to personalised emails now – you know, the ‘Hello [F|NAME]’ kind of thing? Well, a few weeks back we sent out an email promoting our ‘Build an Automated Edtech Lead Machine’ webinar, using a personalised image. Not only was the email subject line and intro customised to each recipient, but we also […]