Guides Archives - Bee Digital

Stop reaching out the wrong way with your outreach strategy

Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]

How to create powerful case studies that fatten your sales pipeline

Victoria Clarke, Bee DigitalI’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education sector. […]

Don’t just make Facebook ads – create YouTube ads too!

Antony Smith, Bee DigitalWhy are paid ads on Facebook the go-to for marketers?Well, with Facebook advertising, you can reach your exact audience. This is a big benefit – huge – that makes Facebook advertising one of the most targeted ways for businesses to engage with an audience they know. You can target specific locations, ages, […]

7 Merry Marketing Tips to Unwrap Before You Wrap-Up for Christmas

Antony Smith, Bee DigitalThe most wonderful time of year is upon us, with all the festive feelings in the air that couldn’t come at a better time for most of us, right? For some, it means staying in your bubble and Zooming around a virtual tree or dinner table. For others, it’s adjusting to the […]

Are you a bit lost with Targeted Advertising?

Victoria Clarke, Bee Digital“Facebook advertising does not work!”Wait, what? It’s true. You’ve written some great Ad copy about your “cutting-edge and innovative product” and either paid to ‘boost’ the post or else chucked money at Facebook by creating an Ad that’s seen by the whole of the UK. No corner left unturned. After all, you want […]

Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…

Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]

Sell the why instead of the what with inspirational marketing ideas

Say why? Selling the ‘why’ is more important than the ‘what’

Antony Smith, Bee DigitalPeople are in a strange and new mental space right now which is why they’re happy to hear about brands who can help them and to get a feel for what they believe in. But if you’re expecting wholesale, systematic changes from your customer – think again. This only happens if a […]

Be Specific with 12 Types of Content to Engage Your Audience

Bryan Plumb, Bee DigitalContent marketing has matured over the years – just like wine, cheese and people. Now, it’s a more effective approach for marketers than the hard “BUY ME!” sales message. We agree with Marketing and Social Media Expert, Mari Smith: “Content is King but engagement is Queen and the lady rules the house.” […]

You CAN do it, but SHOULD you?

You know how sometimes you can be waiting at a bus stop for half an hour and nothing arrives, then within five minutes, three buses come along at once? Well, we’re having a bit of a ‘three-buses-at-once’ moment here at Bee Digital right now. Except instead of buses, it’s potential clients calling to ask if […]

Is your relational sales strategy stunting your growth?

The future belongs to the companies who are willing to invest in real, 1-to-1 , human-to-human interactions…it’s not about B2B or B2C, it’s about H2H, human-to-human. – Ryan Deiss, Co-Founder & CEO, Digital Marketer.At Bee Digital, we focus our efforts on creating real relationships with real people, turning strangers into friends, friends into customers, and […]

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