Guides Archives - Bee Digital

Are you a bit lost with Targeted Advertising?

Victoria Clarke, Bee Digital“Facebook advertising does not work!”Wait, what? It’s true. You’ve written some great Ad copy about your “cutting-edge and innovative product” and either paid to ‘boost’ the post or else chucked money at Facebook by creating an Ad that’s seen by the whole of the UK. No corner left unturned. After all, you want […]

Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…

Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]

Sell the why instead of the what with inspirational marketing ideas

Say why? Selling the ‘why’ is more important than the ‘what’

Antony Smith, Bee DigitalPeople are in a strange and new mental space right now which is why they’re happy to hear about brands who can help them and to get a feel for what they believe in. But if you’re expecting wholesale, systematic changes from your customer – think again. This only happens if a […]

Be Specific with 12 Types of Content to Engage Your Audience

Bryan Plumb, Bee DigitalContent marketing has matured over the years – just like wine, cheese and people. Now, it’s a more effective approach for marketers than the hard “BUY ME!” sales message. We agree with Marketing and Social Media Expert, Mari Smith: “Content is King but engagement is Queen and the lady rules the house.” […]

How to create powerful case studies that fatten your sales pipeline

Victoria Clarke, Bee DigitalI’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education sector. […]

You CAN do it, but SHOULD you?

You know how sometimes you can be waiting at a bus stop for half an hour and nothing arrives, then within five minutes, three buses come along at once? Well, we’re having a bit of a ‘three-buses-at-once’ moment here at Bee Digital right now. Except instead of buses, it’s potential clients calling to ask if […]

Is your relational sales strategy stunting your growth?

The future belongs to the companies who are willing to invest in real, 1-to-1 , human-to-human interactions…it’s not about B2B or B2C, it’s about H2H, human-to-human. – Ryan Deiss, Co-Founder & CEO, Digital Marketer.At Bee Digital, we focus our efforts on creating real relationships with real people, turning strangers into friends, friends into customers, and […]

Knowing your numbers: How much can you afford pay for a lead?

Recently, I was asked to comment on the high costs and questionable value of education trade show, Bett for an article by journalist Merlin John, following a number of notable high-profile names performing their own little Bettxit this year (that’s an awful pun, but you get the idea). If a marketing activity costs £50,000 but makes £80,000, […]

Grow your business on autopilot with Facebook Messenger Bots

Around 18 months ago, we got our hands dirty with Facebook Messenger Bot building for a client. The idea was to create a bot that would interact with a cold audience and guide them through the customer value journey, ultimately ending with an offer of a product demo. We hoped it would be a success, but […]

From 0 to 93 school customers in just 7 days

Towards the end of 2016, a start-up company asked us to help generate leads. We get it. Being the brand new small fish in the large edtech ocean is tough. Really tough. Thankfully, we like a challenge and this post outlines exactly what we did and how we helped turn our client from small startup into big […]

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