3 ways to make your data more meaningful
Share your data in a clear, meaningful, and interactive way for your customers and make your info stand out from the crowd.
Person using data at a desk

Whether it's marketing infographics, scary climate change graphs, or government statistics, we're all getting used to seeing (and interpreting) meaningful data EVERY SINGLE DAY.

Unquestionably, schools are underpinned by enormous amounts of data.

Pupil absence. Progress measurements. Free school meal eligibility. Safeguarding incidents. Exam results.

It’s a never ending torrent of statistics, YOY comparisons, and spreadsheets.

For the most part teachers are well used to seeing and interpreting data.

Nonetheless this is a disadvantage when marketing to schools.

How can you make YOUR data eye catching enough to compete against the tsunami of data educators deal with every day?

If visual content is processed 60,000 times faster than text, and 65% of us are visual learners… then you need to present it in a more visual way.

Eye-catching infographics

School technology infographic

Infographics are a way to keep your audience focused on the key data points that help tell the story you want to tell.

They’re easy to share and could become link backs for your site which improves your Google rankings.

They also position you as an expert, thereby enhancing your brand’s credibility.

Rich reports

Create a story around your data with premium gated reports.

  • The numbers themselves are one thing – but what’s the real-world impact?
  • Think about who you’re targeting with reports – is it new leads, customers, or your online community?
  • Tailor the story to agitate, excite, or pull on their heart strings. Just sticking a report behind a sign-up form isn’t a strategy.

For example, Moki do a particularly good job of presenting complex data rich reports in a clear visual style in their “Physical activity inequality in different groups of primary school children” report. Nice touch with a downloadable PDF version to

Groovy graphics

Turn key stats or pull quotes into static text images, animated videos, or GIFs. Like infographics, these can easily be shared and distributed, and they make interesting social posts.

Our top tools to visualise meaningful data

Of course, all these tools rely on templates.

If you want something unique for a big campaign then your best bet is to commission a skilled designer. We’ve got some excellent freelance designers on our books so let us know if you’d like to be connected.

Psst! Want even more exclusive marketing to teachers advice?

TAIT, our marketing to schools newsletter, hits the inboxes of our industry’s smartest education marketing professionals every other Wednesday.