Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year. […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of […]
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The story of how Bee Digital helped Empiribox go from crisis to 2000+ new prospects in a single school term
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Antony Smith, Bee DigitalThe most wonderful time of year is upon us, with all the festive feelings in the air that couldn’t come at a better time for most of us, right? For some, it means staying in your bubble and Zooming around a virtual tree or dinner table. For others, it’s adjusting to the […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In Reflections on Technology in Schools in the time of Covid Part 1, we looked at how some technology has become or might become, a feature of school education as a […]
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Chris Bradford – Product Director, Bee DigitalMy Grandad often told me ‘Hard work is its own reward’.I admit I dismissed this as an old man’s cliche in my early career. You work for the money, or status, or experience. Right?I didn’t recognise the truth behind this philosophy until I started to better understand, over the […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. It’s a cliché to say that we can predict anything except the future, but like most clichés, it happens to be true! Therefore, regard these articles as a kind of thinking […]
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Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Now that we’re in another lockdown, with all the difficulties that entails – staff on furlough or “let go”, orders drying up – customer retention becomes even more important than usual. […]
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Antony Smith, Bee DigitalWhy are paid ads on Facebook the go-to for marketers?Well, with Facebook advertising, you can reach your exact audience. This is a big benefit – huge – that makes Facebook advertising one of the most targeted ways for businesses to engage with an audience they know. You can target specific locations, ages, […]
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