Most product demos focus too much on features, leaving prospects unclear on value. To stand out, showcase how your product solves their problems, differentiate from competitors, and guide next steps.
Show educators the bigger picture by laying out a full year of value. From term-time resources to exam prep, a year-long roadmap helps your product stay relevant.
Make your landing pages do more heavy lifting by offering a tailored, search-style experience that engages educators from the moment they land on your site.
Your edtech company needs a LinkedIn newsletter. Why? It gets your insights directly into the inboxes of your audience, building your reputation and expanding your reach. You’ll see who’s reading and what they love, helping you fine-tune your strategy.
When marketing to schools, trust is your currency. Spend it wisely by investing in strong trust signals across all your channels.
Why do some products captivate while others don’t? Discover why a dynamic brand personality will help you stand out in the educational sector.
Our guide is packed with creative tips and useful strategies to turn those hard won BETT teacher contacts into enthusiastic customers. Learn how to jazz up your follow-ups, charm your way into educators’ hearts, and turn BETT leads into your biggest fans. Perfect for exhibitors ready to turn contacts into contracts.
Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.
Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.
Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers’ pain points, provides solutions, and teases the value they’ll receive without giving it all away.
Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.
What are the pros and cons of getting teachers’ personal or school email addresses when marketing to schools?
Marketing doesn’t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads—all without spending a penny.
Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.
3-2-1 …and we’re live! Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.
Elevate your brand’s story with these value proposition tips and callouts, helping you sell more to schools.
Retail companies are masters of the cross-sell, persuading customers to spend more with them than they initially planned. What can they teach us about selling to schools?
Learn how to increase your chances of winning an education award from researching to preparing product access to social proof.
Lead magnets are essential for marketing success. Consider the buying cycle, create curiosity, provide practical wins, and ensure the lead magnet is of high quality.
Understanding the stage your educator audience is at with their problem is key to marketing success.
Have a hub! An experience hub is a Mecca for boosting your brand’s authority and expertise with schools.
International marketing agency for companies that sell to schools.
