How do you attract new customers, and keep existing ones coming back? One approach is to offer customer incentives. Everyone likes to have an incentive dangled in front of them, but you can’t just use any old “ethical bribe” — it needs to be appropriate. I was once offered discounts on buying a suite of computers […]
Continue reading
Getting your product out to market before the competition does is important, but not at the expense of customer relations and trust, and long-term relationships. While existing customers may cut you some slack, newcomers to a half-baked product are unlikely to be impressed.Why test?The main reasons to test your product, when all said and done, […]
Continue reading
It seems to me that one of the most important skills a salesperson should possess is to be able to listen. Yet some salespeople and technical support people launch into a script or a flowchart when you call the company, or when you meet them. In that situation, they may be able to sell someone […]
Continue reading
At one of the schools I taught in, the headteacher once made an announcement in the staffroom to this effect: “Please don’t moan about the school in the queue for the checkout in Tesco’s. The people who overhear you live in this area, and if they tell people they know what they’ve heard you say, it […]
Continue reading
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. If you sell a similar product or service to that of another company, what is it that makes yours stand out? In other words, if the functionality is the same, why […]
Continue reading
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Once a school buys your product or service, a newsletter is a great way of keeping them informed of new developments. In this article, we look at what kind of content […]
Continue reading
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In my experience, it’s quite nerve-racking to seek customer feedback. I mean, what if they say the product sucks, but that they have to use it because there’s not much of […]
Continue reading
When Childnet came to Bee Digital, they were looking for a marketing agency with a proven record of results and specialist expertise in the education sector.Their goal was to bring in more leads, as well as re-engaging cold leads, aiming to get teachers to sign up to the Childnet platform.“Something that made Bee Digital stand […]
Continue reading
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. The next time you’re looking for a book on Amazon, spend some time perusing the one-star reviews. Chances are you will come across statements such as “I thought the book was […]
Continue reading
Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]
Continue reading