Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.
Most popular marketing to schools article👇
Marketing to schools guides
Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.
Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers’ pain points, provides solutions, and teases the value they’ll receive without giving it all away.
Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.
What are the pros and cons of getting teachers’ personal or school email addresses when marketing to schools?
Marketing doesn’t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads—all without spending a penny.
Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.
3-2-1 …and we’re live! Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.
Elevate your brand’s story with these value proposition tips and callouts, helping you sell more to schools.
Retail companies are masters of the cross-sell, persuading customers to spend more with them than they initially planned. What can they teach us about selling to schools?
Learn how to increase your chances of winning an education award from researching to preparing product access to social proof.
Lead magnets are essential for marketing success. Consider the buying cycle, create curiosity, provide practical wins, and ensure the lead magnet is of high quality.
Understanding the stage your educator audience is at with their problem is key to marketing success.
Have a hub! An experience hub is a Mecca for boosting your brand’s authority and expertise with schools.
How can you make teachers stop scrolling and make your ad stand out?
Is your marketing copy making teachers yawn? Or worse, making them ignore you?
Is it time to bring joy and enchantment to your teacher audience?
Why aren’t teachers turning up to your webinars? Take a look at our top marketing tips to improve your show up and close rates.
If you had to let go of every customer but one – who would it be?
Can education marketers learn from Star Wars marketing techniques and strategy to boost their own campaigns to schools?
Stop using boring stock photo cliches on your website and marketing materials with these ways to break out of stock photo hell.