Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. At one of the schools I taught in, the headteacher once made an announcement in the staffroom to this effect: “Please don’t moan about the school in the queue for the checkout […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. If you sell a similar product or service to that of another company, what is it that makes yours stand out? In other words, if the functionality is the same, why […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Once a school buys your product or service, a newsletter is a great way of keeping them informed of new developments. In this article, we look at what kind of content […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In my experience, it’s quite nerve-racking to seek customer feedback. I mean, what if they say the product sucks, but that they have to use it because there’s not much of […]
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When Childnet came to Bee Digital, they were looking for a marketing agency with a proven record of results and specialist expertise in the education sector.Their goal was to bring in more leads, as well as re-engaging cold leads, aiming to get teachers to sign up to the Childnet platform.“Something that made Bee Digital stand […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. The next time you’re looking for a book on Amazon, spend some time perusing the one-star reviews. Chances are you will come across statements such as “I thought the book was […]
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Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]
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The story of how Bee Digital helped Empiribox go from crisis to 2000+ new prospects in a single school term
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Author: Terry Freedman Terry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. A few years ago I read a review of a new product in a popular technology magazine, and by the end of the article, I had a pretty good idea […]
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Victoria Clarke, Bee DigitalI’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education sector. […]
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