Bryan Plumb, Bee DigitalContent marketing has matured over the years – just like wine, cheese and people. Now, it’s a more effective approach for marketers than the hard “BUY ME!” sales message. We agree with Marketing and Social Media Expert, Mari Smith: “Content is King but engagement is Queen and the lady rules the house.” […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Many edtech companies have stepped up to the plate in these unprecedented times. Perhaps your company is one of them. That’s wonderful, and certainly very helpful to schools — in the […]
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Victoria Clarke, Bee Digital I’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education […]
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Picture the scene; a woman enters the beauty hall of her local department store to find the perfect ‘look’ for her brother’s wedding. As it’s a family occasion she wants to push the boat out and feel her best on the big day, however, she’s the first to admit she knows little to nothing about […]
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This month saw the long awaited arrival of our inaugural Marketing to Schools Summit, a unique conference specifically designed to help education companies get into more schools. With talks from leading industry figures, opportunities to network and access to proven, practical business strategies, it was an event not to be missed! Attendees also […]
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As we celebrate 10 years in education marketing, here are 10 reasons you don’t want to work with us.
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“There are no mistakes, just happy accidents” – Bob Ross. As a fun-filled way to end the week and to celebrate National Doodle Day, our team has been busy creating as many bee related pun doodles as possible. Be warned, some of them are a little…imaginative… So we’ve decided to create a little bit of […]
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This October marks our inaugural Marketing to Schools Summit, a 1 day event full of actionable, proven strategies designed to get education technology companies in front of more schools and districts. Taking place on 15 October at King’s Place in London and streaming online, the Marketing to Schools Summit will feature keynote speeches […]
Continue readingYou may have seen my recent videos about the rather ludicrous price increases for BETT 2020. Well, as we are still to receive any reply from Bett or Besa, we have written the directors of Besa an open letter. See the letter below;
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Kicking off our second episode of our new ‘Marketing to Schools Show’, we interviewAndrew Carrick, and discuss his journey over 20+ years as an education sector marketer, and newly found entrepreneur status. We cover why knowing your audience is key to any successful campaign, a *huge* mistake he once made, and we close with a […]
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