Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Open any standard economics textbook, and you will be assured that people, being perfectly rational, will always buy the best rather than the worst, the cheapest rather than the dearest, and […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses. You can spend lots of money […]
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Antony Smith, Bee DigitalPeople are in a strange and new mental space right now which is why they’re happy to hear about brands who can help them and to get a feel for what they believe in. But if you’re expecting wholesale, systematic changes from your customer – think again. This only happens if a […]
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Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. What can you do to help schools during lockdown? A lot of edtech businesses provide resources, and some provide lesson plans. Unfortunately, the resources on their own can become just one […]
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Bryan Plumb, Bee Digital Content marketing has matured over the years – just like wine, cheese and people. Now, it’s a more effective approach for marketers than the hard “BUY ME!” sales message. We agree with Marketing and Social Media Expert, Mari Smith: “Content is King but engagement is Queen and the lady rules the […]
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Author: Terry Freedman Terry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Many edtech companies have stepped up to the plate in these unprecedented times. Perhaps your company is one of them. That’s wonderful, and certainly very helpful to schools — […]
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Victoria Clarke, Bee Digital I’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education […]
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Picture the scene; a woman enters the beauty hall of her local department store to find the perfect ‘look’ for her brother’s wedding. As it’s a family occasion she wants to push the boat out and feel her best on the big day, however, she’s the first to admit she knows little to nothing about […]
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This month saw the long awaited arrival of our inaugural Marketing to Schools Summit, a unique conference specifically designed to help education companies get into more schools. With talks from leading industry figures, opportunities to network and access to proven, practical business strategies, it was an event not to be missed! Attendees also […]
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