[Guest Blog] 7 Insights from “nudge” theory

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman.   Open any standard economics textbook, and you will be assured that people, being perfectly rational, will always buy the best rather than the worst, the cheapest rather than the dearest, and […]

Continue reading

How to create powerful case studies that fatten your sales pipeline

Victoria Clarke, Bee Digital I’ve lost count of the amount of B2B case studies I’ve written and edited (let alone read) over the last 10 years, including award-winning case study submissions. The case studies have spanned multiple industries – from the biggest tech giants to cottage industry SMEs and everything in between, including the education […]

Continue reading

Marketing to Schools Summit – Prize Winners!

This month saw the long awaited arrival of our inaugural Marketing to Schools Summit, a unique conference specifically designed to help education companies get into more schools.    With talks from leading industry figures, opportunities to network and access to proven, practical business strategies, it was an event not to be missed!   Attendees also […]

Continue reading
1 2 3 4