Move it like Moki
Creating compelling content to drive a brand awareness campaign
Moki asked Bee Digital to drive brand awareness across the wider education community.
Moki is the first physical activity tracker designed for schools.
Simple, robust and cost-effective, Moki Bands count your steps and use contactless technology to transmit the data to the Moki app with a simple tap.
Every school who tried Moki loved Moki.
Moki had done a great job of engaging mostly early adopters within primary schools through a mix of partnerships, paid search, and word-of-mouth marketing.
But the majority of Moki’s customers were typical early tech adopters – and also a large percentage were PE teachers.
Moki wanted to reach more classroom teachers and senior leaders with the message that Moki wasn’t just a PE tool – but something that can have a wider impact on children’s health and wellbeing.
Moki is a very mission-drive brand and they wanted this to come across in its messaging.
Channels and distribution
Talking head videos
To augment the campaign customer testimonials were also gathered via recorded Zoom calls, edited and shared as part of the email marketing nurture series to all leads who had downloaded one of the Moki Teacher Packs.
The videos were short and punchy, with real teachers sharing the impact of Moki across their whole school.
The ‘Move it like Moki’ Teacher Pack became an ‘ever-green’ lead generation weapon in Moki’s marketing armoury.
Following its success, Bee Digital created a ‘Moki Winter Wonderland’ Teacher Pack launched in the run-up to Christmas of the same year.
The Moki Winter Wonderland campaign had a joint purpose – it pulled in cold leads from Facebook using the tactics above, but also acted as a great piece of content to share with existing leads to help nurture them to become warmer prospects.
- 861 Leads from Move it like Moki campaign
- 362 Leads from Moki Winter Wonderland campaign
- Potential pipeline value: £770,490