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Marketing services for brands that sell to schools
When it comes to marketing your educational product or service, it’s vital to work with an agency that understands schools.
(Of course we would say that but stick with us)
Our 3 services
No matter the challenge you face, our team can help
Strategic marketing campaign services
Most of our clients are seeking to grow their business. See how we can take your marketing to schools to the next level.
Website design services
Your website is more important than ever. Learn how we can make sure it’s working hard for your business and customers.
Marketing consultancy services
Sometimes you simply need independent insights and ideas, to help your company and team achieve your goals.
Why work with Bee Digital?
In a nutshell…we get schools.
We have worked with hundreds of clients over the decades that, before they turned to us, originally chose to work with non-sector agencies and had their fingers burned.
But those agencies didn’t understand the education sector or teachers or school buying cycles…
- “We tried a non-educational marketing agency and they just didn’t understand the nuances of selling to schools.”
- “We worked with a non-educational marketing agency agency who kept changing staff and I had to constantly explain the schools market to them over and over again.”
- “We worked with a non-educational marketing agency agency who treated us like a 3rd class account because we were an educational brand and not a flashy consumer brand.”
And if you work in our sector you know exactly what we’re talking about.
Christina Brownlee, Director of Marketing,
Kids Read Now, Inc.
“BEE Digital is way more than a digital agency, they are a partner and a Sherpa for the Education market.
I am regularly blown away by not only the effectiveness of their marketing but by their insights and guidance within our market. Also, they’re great humans who give their all to help their clients succeed with passion AND compassion. Five Stars.”
Why hire an agency?
Every client we work with, large and small, faces similar challenges.
Sales are flat or leads are drying up
If you’re seeing lead gen plateau, it’s probably time to refresh your marketing strategy.
How can we help?
Our team can provide independent perspective, insights, and action on increasing lead generation or improving renewals.
Sales are growing (but you're not!)
School sales are on the up but it feels like it’s too much to manage.
How can we help?
Now’s the time to invest in pumping up your numbers. We’ll assess what’s working, launch marketing campaigns, and measure what matters to keep the growth sustainable.
You never have enough time
Is all your marketing asking for more time than you or your team can give?
How can we help?
We’ve got the skills, capacity, and experience to provide the support you need.
Post-investment or seeking investment
Hiring an entire internal marketing team is a big expense.
How can we help?
Hiring a marketing agency usually ends up costing businesses considerably less than staffing an in-house team.
We can take the “marketing problem” off your hands, by quickly and effectively developing and executing a creative campaign, leaving you free to plan your business growth.
Launching a new product
Do you have something amazing to sell but not sure how to take it to market?
How can we help?
Taking a product to market is hard.
Taking a new product to the schools market is doubly hard.
Alongside your team, Bee Digital can plan and execute a fresh strategy to make sure your new thing becomes THE new thing in schools.
Reach out to a new audience
Revitalise your lead generation by targeting your marketing to a new, fresh audience
How can we help?
Lead generation might be slow because you’ve become friend-zoned, tuned out, or worse, blocked.
We can help you to step back get a view on new potential customer types and ways to reach them.
Ready to grow your education business? 😎
Who uses our services?
Every client we work with gets a customised strategic approach, that draws on a variety of marketing tools and tactics.
We have unparalleled experience with educational brands of all types, flavours, and ambitions. From AI start ups to industry leading brands to national charities, we’ve (almost) seen it all.
So no matter your challenge, we can help.
Startup education companies
We can help you find product market fit, build for investment, and reach teachers in a cost effective manner. Our marketing tactics will help you to stand out from the (better known) crowd.
Scale up education companies
We’ll take a deep dive into your service, products, and data and create scalable marketing strategies that will help you grow into a serious contender.
Established education companies
Whether launching a new product, expanding into a fresh market, or improving your marketing capacity we’ll take your prospecting to new heights.
Non-sector companies
From banks to museums to social good enterprises we use our industry expertise to bring brands, learning products, and educational initiatives into schools and homes.
Got a question?
It’s not always obvious what a marketing agency does for you! We get it. If we haven’t answered your question below please don’t hesitate to get in touch.
By partnering with a specialist marketing agency, you can tap into their industry knowledge and experience to create a marketing campaign that is tailored to your specific audience.
A generalist agency will cover multiple industries and apply their skills and knowledge in web design, SEO, email marketing, social media marketing, and digital advertising etc to fulfil the brief.
Which is fine if you sell washing powder, chocolate bars, or lipstick.
But while generalist marketing agencies may offer a wide range of services, they may lack the specific sector expertise and knowledge needed to effectively reach an education audience.
This is why partnering with Bee Digital is the right play if you operate in the education industry.
There’s no easy answer to this, except that no Agency should be thought of as a replacement for any in-house marketer. We work brilliantly with companies with large in-house teams down to smaller companies with no marketing staff at all.
What tends to work really well is if you have one of more marketing staff working alongside us gives them a huge boost in both capacity and access to expertise. They help guide us while we execute the campaign work.
Most of our clients are on retainer. This means we have agreed a monthly fee to fulfil an agreed on going strategy. This suits most brands as it gives amazing flexibility and full support when they need it. This typically priced from £4k+VAT per month upwards and is highly dependent on scope and scale. We’re always happy to discuss options.
Other clients need a new website, or have a project they want to deliver, or a fixed budget to run a one off campaign. This is bespoke work and a price is discussed during the prospecting process.
PS: We don’t bill by the hour, do batch work by the hour, or take a percentage of any Ad spend. Our work is much more collaborative and partner based so you get strong long term commitment from the agency as we work together on achieving your ambitions.
No. We try to keep our arrangements with our clients as simple as possible. That means no lock ins, deposits, or minimum terms.
But we would advise you to consider work over time – there’s rarely any quick fixes in the education sector. That’s why we ask for 8-12 weeks minimum to see significant progress towards your goals.
We have access to a full range of different marketing tools. We can (probably) use your CRM or our own in-house solution to run your campaigns.
Either way, you don’t need to worry about technology, integrations, development, design and so on. That’s a big benefit of working with us – we have all that stuff already.
Yep. We regularly make things for our clients. If it’s complex and we can’t do it in-house we have some amazing and trusted partners who can take care it.
Our only advice would be wait until you talk to us before deciding what the best approach is to meeting your goals.
Not really. We’re not that sort of agency.
Our value is in strategic planning, execution, and management. Social media may play a part of that, but a freelance social media manager might be a better fit if you just need content creating and publishing to your schedule.
We have clients that sell both in the UK and internationally.
If you want to reach teachers in any part of world book a discovery call and let’s chat about your options. If we can’t help you someone in our extensive partnership network might be able to.
That’s something we don’t do, as we’re more about finding, persuading, and building your audience so you can own it. But there are some agencies out there that can do that for you.
Rebecca Barnett – Learning Director at Aurora Orchestra
“Bee Digital have transformed our understanding of the EdTech market and we have really valued not only their expertise in this area, but also their eminently personable client-relationship style.
Nothing seemed too much hassle for them and they were always on hand throughout the project to support us.”
James Simms, CEO, The Everlearner
“I would be without hesitation be recommending Bee Digital.
That would be heartfelt, genuine, and I would happily make that recommendation. I’m delighted we found you guys.”
Shall we talk?
No obligation natter with the team. No funny business, no hard sell. We’d love to hear about your ambitions and how we might be able to work together to help you achieve them.
