iOS 15 Update

What does iOS15 mean for your marketing machine?

Bryan Plumb, Bee Digital

Hello everyone! It's Bryan from Bee Digital Marketing Ltd... and I come bearing news.

iOS15 has launched... and that is important to those of you working in the education sector.

You may be asking "Apple, why are you doing this?" I thought so too. Then I thought more about it, and sat down to record this quick video to help explain:

  • What the new email privacy update actually means (minus the jargon).
  • How email pixels are about to become massively flawed.
  • Why you must ignore email open rates and spikes. (It's pretty pointless now).
  • Why current email models are poor... and remembering what the point of sending an email really is.
  • What you need to focus on instead. (It's not open rates. Stop looking at open rates!)

Good luck!

Bryan Plumb

Founder and CEO of Bee Digital, Keynote speaker and member of the DigitalMarketer Advisory Board.

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