Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…
Antony Smith, Bee DigitalOver the last decade in edu marketing, we’ve seen (and okay, even made) a lot of mistakes. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’ – with actionable tips backed by expert advice.Because there are so many challenges you’re tackling […]
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[Guest Blog] 7 Insights from “nudge” theory
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Open any standard economics textbook, and you will be assured that people, being perfectly rational, will always buy the best rather than the worst, the cheapest rather than the dearest, and […]
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[Guest Blog] The 4 key elements of word-of-mouth: A systematic approach
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses. You can spend lots of money […]
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