Our guide is packed with creative tips and useful strategies to turn those hard won BETT teacher contacts into enthusiastic customers. Learn how to jazz up your follow-ups, charm your way into educators’ hearts, and turn BETT leads into your biggest fans. Perfect for exhibitors ready to turn contacts into contracts.
Category: Marketing to schools strategies
Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.
Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.
Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers’ pain points, provides solutions, and teases the value they’ll receive without giving it all away.
Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.
Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.
Elevate your brand’s story with these value proposition tips and callouts, helping you sell more to schools.
Learn how to increase your chances of winning an education award from researching to preparing product access to social proof.
Lead magnets are essential for marketing success. Consider the buying cycle, create curiosity, provide practical wins, and ensure the lead magnet is of high quality.