Ant Smith, Author at Bee Digital

What has Star Wars nostalgia got to do with marketing to teachers?

November 9, 2022November 9, 2022 by Ant Smith

Lego figurines of R2D2 & C3P0 before an escape pod which they have just exited. Background: the Bee Digital marketing colours

Can education marketers learn from Star Wars marketing techniques and strategy to boost their own campaigns to schools?

Video? Yes. Interactive video? Hell yes!

October 12, 2022October 8, 2022 by Ant Smith

A treasure map with a dagger stabbed through the centre of the map. Background: Bee Digital Marketing colours.

Video should 100% be part of your promotional mix, but interactive video can be a sales and marketing game changer.

Say why? Selling the ‘why’ is more important than the ‘what’

September 9, 2022May 4, 2022 by Ant Smith

A man with his hand on his chin, thinking about selling to schools - Bee Digital Marketing

Inspire your prospects by selling the ‘why’ instead of the ‘what’.

Step it up a gear with this bumper pack of 2022 marketing tips

September 9, 2022January 14, 2022 by Ant Smith

A pineapple wearing sunglasses sitting against a background of Bee Digital Marketing colours

Are you ready to step it up a gear? Check out this bumper pack of marketing tips to follow the 2022 trends while standing out too!

Stop reaching out the wrong way with your outreach strategy

September 9, 2022March 12, 2021 by Ant Smith

A picture of a man and a woman having an informal meeting. The woman is confused and the meeting is not going well Background: Bee Digital Markeing colours

How do you know your prospects are into you? Reach out the right way with these 3 quick wins, 3 mistakes to avoid, 6 benefits, and more…

Don’t just make Facebook ads – create YouTube ads too!

December 13, 2022February 9, 2021 by Ant Smith

Bee Digital Marketing planner page open with a mind map visible. Text: Ad campaign, research, budget, content, social media, statistics.

Does it feel like you’re relying on Facebook too much? Here are 4 reasons why you should create YouTube ads too…

7 Merry Marketing Tips to Unwrap Before You Wrap-Up for Christmas

December 13, 2022December 21, 2020 by Ant Smith

A man dressed as Santa wearing sunglasses, smiling and using both fingers to point to his left - Bee Digital Marketing

Antony Smith, Bee Digital The most wonderful time of year is upon us, with all the festive feelings in the air that couldn’t come at a better time for most of us, right? For some, it means staying in your bubble and Zooming around a virtual tree or dinner table. For others, it’s adjusting to … Read more

Reflections on Technology in Schools in the time of Covid: Part 1

December 13, 2022December 7, 2020 by Ant Smith

A white marble statue similar to Rodin's Thinker wearing a gold VR headset - Bee Digital Marketing on technology in schools

How has Covid changed things for technology in schools?

What happened at the Global Marketing Awards 2020…

September 9, 2022October 19, 2020 by Ant Smith

A graphic showing Bee Digital Marketing were winners at the Global Marketing Awards 2020.

Antony Smith, Bee Digital From 3 pm on Thursday 15 October, the Global Marketing Awards 2020 winners were announced in 5-minute increments, with personalised videos uploaded in shortlist order via Don’t Panic Events Twitter page. We were so excited to learn (in real-time too!) that we’d been recognised for two awards… WINNER: Global Education Campaign … Read more