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A small picture of Bee Digital Marketing guest author Terry Friedman. He is looking at the camera, wearing glasses and has short dark hair.Terry Freedman, Guest Author, ICT in Education

We will remember! The importance of great customer service

December 6, 2023November 11, 2020 by Terry Freedman, Guest Author, ICT in Education
Someone using their phone. Three icons displayed above the phone, a green smiley face, a yellow neutral face and a red sad face.

In times of crisis it pays to have a customer retention strategy and culture.

Categories Marketing to schools strategies Tags coronavirus, COVID-19, customer experience, customer service, edtech, education, marketing, pandemic, technology 44 Comments

The 4 key elements of word-of-mouth: A systematic approach

December 6, 2023June 1, 2020 by Terry Freedman, Guest Author, ICT in Education
An org chart flowing downwards with pictures of lips, showing how word of mouth can be an effective way to spread a message

Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses.

Categories Marketing to schools strategies
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