Why selling to schools got harder, and what to do about it
Many edtech companies think they have a marketing problem. In reality the buyer has moved up, and the route to market has changed with it.
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What schools are really trying to work out from your website
A lot of edtech marketing sounds polished but difficult for schools to translate into practical value. This article explores why specificity, operational relevance, and implementation clarity matter way more than jargon-heavy positioning.
Why your edtech demo isn’t converting (and how to fix it)
Struggling to turn leads into trials? Discover how to rethink your edtech demo strategy with low-friction, multi-path discovery routes.
The power of before and after when selling to schools
Stop selling big promises that sound great but mean very little. Show educators exactly where they are now, where they’ll be next, and how you’ll get them there.
Why work with a marketing agency?
Most education and edtech companies hit a moment where growth feels harder than it should. The product is solid. The need is real. But marketing to schools keeps slipping down the priority list. And without outside help, nothing really changes.
Why most edtech testimonials fail (and how expert social proof fixes it)
When school buyers face uncertainty, they look for authority. This article explores the psychology behind expert social proof and how edtech brands can apply it without sounding salesy.
The ultimate guide to working with teacher influencers
A complete guide to working with education influencers. Discover how to choose creators, brief them well, and build campaigns teachers trust.
Why framing matters when marketing to teachers
Framing is one of the simplest ways to make your marketing message stand out in a crowded school market. When you shift the wording from features to the everyday relief teachers feel, your product becomes easier for schools to notice and quicker for them to understand.
The ultimate guide to working with educational podcasters
Want to reach teachers in a meaningful way? Learn why podcasts are a powerful, underused channel for education companies and how to guest, sponsor, or collaborate effectively.
After the click (why your website has never mattered more)
As AI and personalised search reshape discovery, the real action happens after the click. Here’s why your website needs to convert teachers better than ever and how to make it count.
