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[Guest Blog] What should a customer newsletter contain?

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Once a school buys your product or service, a newsletter is a great way of keeping them informed of new developments. In this article, we look at what kind of content […]

[Guest Blog] Obtaining customer feedback: Why do it, how to do it, and how to use it

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In my experience, it’s quite nerve-racking to seek customer feedback. I mean, what if they say the product sucks, but that they have to use it because there’s not much of […]

[Guest Blog] How to help schools avoid common mistakes with your product

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. The next time you’re looking for a book on Amazon, spend some time perusing the one-star reviews. Chances are you will come across statements such as “I thought the book was […]

Stop reaching out the wrong way with your outreach strategy

Antony Smith, Bee DigitalRemember what it’s like to go on a bad date? That’s essentially what a bad outreach strategy is: it starts with hope but quickly ends in a bitter anti-climax because the other party is just not that into you (or your brand).Imagine you’re a professional clown on a first date (that’s right, […]

[Guest Blog] What’s the point of your product?

Author: Terry Freedman Terry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. A few years ago I read a review of a new product in a popular technology magazine, and by the end of the article, I had a pretty good idea […]

[Guest Blog] How to run an event… without tears

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In last week’s article, we asked Why should an edtech company run a conference or webinar programme? In this article, we look at things to consider in order to maximise the […]

Don’t just make Facebook ads – create YouTube ads too!

Antony Smith, Bee DigitalWhy are paid ads on Facebook the go-to for marketers?Well, with Facebook advertising, you can reach your exact audience. This is a big benefit – huge – that makes Facebook advertising one of the most targeted ways for businesses to engage with an audience they know. You can target specific locations, ages, […]

[Guest Blog] Why should an edtech company run a conference or webinar programme?

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company. Yes, it can be somewhat time-consuming and labour-intensive, but bear with […]

[Guest Blog] 11 Marketing trends in 2021

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year. […]

[Guest Blog] 10 tips for launching your 2021 strategy

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Before considering any ideas, we ought, perhaps, to consider the question: why bother? After all, the situation is so fluid that any strategy you prepare now could be rendered out of […]

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