Helping SEND and inclusion brands reach the schools that need them most

SEND, inclusion, health and wellbeing… all human centred challenges that have their own rhythm; often slower, more personal, and full of nuance.

You’re not just selling a product, you’re supporting children, families, and (often overworked!) educators who care deeply about doing things right.

We help you communicate that story with clarity, empathy, and purpose.

Working in the inclusion space means balancing sensitivity and visibility.

Your audience isn’t one big group.

It’s SENCOs, inclusion leads, parents, teaching assistants, and headteachers, each with their own priorities.

And budgets? Often limited, sometimes ring-fenced, always under pressure.

Marketing to schools

Why SEND marketing is different

Getting your message right means understanding both the policy context and the human one.

Common challenges we see:

Campaigns that sound too corporate for the education world.
Visuals that unintentionally feel generic or tokenistic.
Struggling to explain complex interventions or software simply.
Finding it hard to get seen by the right decision-makers (often hidden behind gatekeepers).

It’s not that your message is wrong, it’s just not landing in the way these audiences need to hear it.

How Bee Digital helps SEND and inclusion brands

We help you translate your purpose into stories that schools trust.

That usually means:

Refining your positioning and language to reflect SEND values authentically.
Designing campaigns that educate as much as they promote.
Building content and websites that pass the “teacher test” – clear, respectful, evidence-led.
Running targeted paid and organic campaigns to reach inclusion leads, SENCOs, and trust-level SEND teams.
Partnering with your team on messaging workshops, video storytelling, or UGC with educators who already advocate for inclusion.

Why agencies like ours make a difference

Because we already live and breathe education.

We understand how schools make decisions, and how policy and budget pressures shape priorities.

You won’t need to explain to us how EHCPs work, what the purpose of a sensory room is, or how teachers record evidence.

Examples of inclusive projects

Awareness campaigns for inclusion training platforms.
Brand development strategy for accessibility software used by 20,000 schools across the UK.
Rebranding for a social enterprise supporting neurodiverse learners.
Teacher-facing content that built trust and drove sign-ups for free trials.

Results that matter

We focus on outcomes that go beyond clicks:

Greater engagement from the right roles (SENCOs, inclusion leads).
Increased adoption within MATs or LA schools.
Clearer brand reputation

Our best campaigns are the ones that make teachers say, “They get it.”

FAQs about marketing in SEND and inclusion

How do I reach SEND decision-makers in schools?

Target SENCOs and inclusion leads with helpful content. Think webinars, guides, and peer stories. They’re more likely to engage with authentic expertise than hard sales.

What kind of content works best?

Case studies, videos with teacher voices, and resources that genuinely help classrooms. Schools remember brands that contribute value, not noise.

Can you help us create campaigns that feel sensitive?

Yes. We guide everything from imagery to tone so your message supports your mission, not just product awareness.

How long does SEND marketing take to show results?

Expect steady growth over one to two school terms. Relationship-building takes time, especially in this category.

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”