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THE
CONTROL ROOM
Where people who sell to schools decide their next move.
A members-only space for marketing decisions in the education sector.
- Live monthly group training focused on marketing that gets results
- School-market insight pulled from current client work
- Direct access to my team through private 1:1 office hours sessions
“The Control Room gives us the space to pause, reflect and see our work with fresh eyes…It’s been incredibly valuable, with just the right balance of challenge and energy.” – Karen, CEO.
What it is:
Monthly strategic mastermind & 1:1 support for people who sell to schools.
The Control Room is a monthly strategic mastermind with private 1:1 consultancy for people who sell to schools.
Each month you’ll be invited to group training sessions focusing on what’s working right now in the schools market – drawn from live campaigns. You’ll also get private, direct access to my team of education marketing experts to advise on strategies, ideas, or problems directly linked to your business.
Not a webinar.
Not a course.
Not theory.
This is a professional marketing to schools mastermind built by the agency behind some of the most successful education campaigns on the planet.
And for the first time, we are opening our doors and our experience, to non-agency clients.
Who should join:
The Control Room
This is for you if...
You sell to schools and recognise at least one of these:
- Your marketing looks fine on paper, but results feel slower than they should
- You’re doing lots of activity, but you’re not confident it’s the right activity
- You’re feeling a little lost in the weeds, or that your messaging seems a bit vanilla
- Leads and sales feel sticky or unpredictable
- You want expert advice from a team who has been in your shoes
This is not for you if...
You sell to schools but recognise these beliefs:
- You want generic “best practice” or plug-and-play formulas
- You’re looking for hacks, shortcuts, or silver bullets
- You want someone else to make decisions for you
- You are unable to adapt your messaging
- You’re looking for an agency to do the work for you (that's another conversation)
What you get:
Inside The Control Room
Each month follows a simple rhythm, designed to help you make better decisions.
1. THE TRAINING ROOM
(Group training session)
A live group session where we guide you through a proven strategy you can implement in your own business.
Tackling one core theme each month, from messaging and webinars that sell, through to positioning for persuasion, and emails that generate thousands of pounds from old leads.
We’ll break down what’s actually working in the schools market right now, using real examples from current client work.
We’ll cover patterns we’re seeing across live school campaigns, what’s gaining traction – and what’s quietly stalling.
Questions and discussion are part of the session. You can ask live, submit in advance, or just listen in. We’ll tackle your most pressing marketing quandries!
There’s no pitching.
No performative “hot seats”.
No pressure to speak if you’d rather not.
This is a working session, grounded in real-world experience.
2. OFFICE HOURS
(1:1 private support)
Alongside the group sessions, members get access to private 1:1 office hours with my team.
This is not coaching. And it’s not brainstorming.
This is where you bring:
a decision you’re unsure about
a campaign you’re hesitating to launch
messaging that feels fine but not convincing
a funnel, trial, or idea you’re not fully confident in
an honest approach to not knowing what to do next
And we work it through with you.
Sometimes that means sharpening what you’re about to do. Sometimes it means simplifying it dramatically, or even telling you not to do it at all.
The goal isn’t more ideas. It’s confidence in the right one.
Why this exists
Let me explain…
There’s no shortage of free advice about marketing.
There is a shortage of:
- Context
- Experience
- Honest challenge
- Someone saying, “That’s not actually the problem.”
- People who actually know how to market to schools.
Most free webinars optimise for sign-ups. Most content optimises for attention.
The Control Room optimises for outcomes.
You’re not paying for slides, frameworks, or recycled “best practice”.
You’re paying for:
- Pattern recognition from live school campaigns
- Pressure-testing before you waste time or budget
- Experienced judgement when the stakes are real
- Access to a world-class team of education marketers
And just as importantly, you’re paying for space to think – without noise, posturing, or generic advice.
That’s what makes this work.
Month 1:
The Control Room
The first Control Room session launched on Friday 27 February, 3:30pm
We tackled one of the most universally under-leveraged (yet highest-impact) aspects of selling to schools:
Email Reactivation That Drives Real Revenue
We looked at the psychology behind reactivation emails and what drives action, before we exposed 9 emails covering 4 strategies that we’ve used to bring tens of thousands of pounds in real revenue for clients, again and again.
Attendees are already using them in their campaigns.
WHAT WE’RE COVERING NEXT
The Biggest Language Mistakes you’re Probably Already Making
Friday 27 March, 1pm
If you sell to schools, there’s a high chance your messaging sounds right, but is secretly working against you.
In this session, we’ll break down the psychological traps education companies fall into, why selling the upside rarely drives urgency, and how small shifts in language can unlock disproportionate movement.
You’ll never look at your website copy, demos or sales emails the same way again.
Who:
Bee Digital
The Control Room is run by Bee Digital – an award-winning marketing agency that works exclusively with organisations selling to schools.
For nearly two decades, we’ve helped founders, marketers, and leadership teams navigate the realities of the schools market: long buying cycles, complex decision-making, risk-averse buyers, and pressure to prove value quickly.
We’re in the trenches, shaping messaging, fixing funnels, improving trials, supporting sales teams, and helping campaigns survive contact with real schools.
The Control Room is where we share the thinking that normally stays behind the scenes with our agency clients.
Not polished theory.
Not generic advice.
The judgement you build when you’ve seen what works – and what quietly fails – again and again.
If you sell to schools and want access to that perspective without hiring an agency, this is for you.
Channell Fusco
Sales Director, 3P LEARNING
“Their level of creativity and responsiveness to our briefs has been absolutely phenomenal.
They’re such wonderful people. When working with them you get a sense of friendship and partnership, not just client and agency vibes.”
Your membership:
No contracts. Ever.
The Control Room is a monthly membership.
There’s no long-term commitment, no upsells, and no pressure to stay if it’s no longer useful.
You join because it helps you make better decisions. You stay because it keeps doing that.
What your membership includes
As a Founding member, your entire organisation will get:
Access to the monthly Control Room group session
Private 1:1 office hours with the Bee Digital team
Ongoing access to recordings and shared resources
A confidential, judgement-led space focused on selling to schools
No tiered plans.
No “VIP upgrades”.
No feature gating.
Everyone in the room gets the same access.
One membership. Your whole team.
The Control Room is priced per organisation, not per person.
You’re welcome to:
have multiple people attend the live group sessions
bring different team members to the private 1:1 office hours
use it as a shared strategic space across marketing, sales, or leadership
However you want to use it internally is up to you.
If the Control Room helps you:
avoid one poor decision
unblock one stuck campaign
or sharpen one key message
It has already paid for itself.
AND HERE IS THE KICKER…
In our first Control Room Session, I’m going to teach you the email reactivation series that we’ve used to bring tens of thousands of pounds in cold hard cash for our clients. Time, and time again.
Swipe it, use it in week 1.
Ready to join?
Let’s talk money.
To access everything inside The Control Room, your monthly membership will be:
£595 per month.
You can cancel at any time, no questions asked, no awkward emails.
Prices include VAT. Secure payment by card only.
Got a question?
No. Listen, ask questions, or just absorb.
You’ll get the recording.
No, you’ll get sessions (live and recordings) from the point at which you join. You can always ask about previous sessions in your 1:1 office hours calls.
No – but you’ll find them incredibly valuable.
No. It’s for anyone selling to schools.
Yes — as long as you’re already selling (or actively trying to sell) to schools.
No. The Control Room is a monthly rolling commitment. You can cancel anytime, or even pause for a month, no questions asked.
