Re-branding your education company

Your product has grown. Your audience has widened. But your brand? It still looks and sounds like version one.

We regularly help established edtech and education companies rethink their positioning, design, and messaging so everything feels connected to where you are now.

And where you want to go.

When your edtech brand evolves but your story hasn’t caught up

The education market moves fast. Mergers, new funding rounds, changing school priorities – they all shift how your company is seen.

A tired brand can quietly hold you back: confusing prospects, dulling campaigns, and leaving your sales team with too much to explain.

If your product is modern but your brand still speaks the language of five years ago, it’s time to realign.

Marketing to schools

Why rebrands matter in edtech

If any of those feel familiar, you’re already halfway to the decision.

Schools no longer understand what you actually do.
You’ve merged or acquired another company and need one unified identity.
Your visual design feels dated or inconsistent.
Marketing and sales teams describe your offer in different ways.
Your website attracts traffic but doesn’t convert.

Why work with an agency that lives in education

We lead you through a process that balances strategy, creativity, and deep sector understanding.

That includes:

Storytelling workshops – defining what you stand for now and how that translates to educators.
Messaging and tone of voice development – making sure every word feels aligned to today’s challenges.
Visual identity refreshes – evolving design systems without losing brand recognition.
Website rebuilds – ensuring your story flows from visit to action.
Internal rollout and training – helping teams adopt the new story confidently.

This isn’t about a new logo. You get a rebrand that feels authentic, not cosmetic, that helps teachers, MATs, and partners instantly “get” what you do.

Outcomes you can expect

Stronger internal alignment on who you are and why you exist.
Clearer messaging that shortens sales cycles.
A refreshed brand system ready for scale and international growth.
More consistent marketing results across web, social, and events.

Recent rebrand projects

Full brand strategy and website refresh for a leading UK software for schools service.
Repositioning and campaign redesign for an analytics platform.
Brand unification following the merger of multiple education SaaS tools.
Website redesigns and product messaging for literacy and wellbeing brands.

Why agencies like ours make a difference

We don’t need to learn what an MAT is, or why your product needs to work for classroom realities as well as procurement systems.

That sector fluency means your rebrand speaks directly to the people who matter.

And because we’ve guided dozens of edtech rebrands, we know how to keep internal teams aligned and momentum high.

FAQs about edtech rebrands

How long does a rebrand take?

Most full rebrands take 10-14 weeks from discovery to rollout. Smaller updates can be faster, depending on scope.

Do we need a full redesign or just a refresh?

We’ll help you decide. Sometimes the logo can stay, it’s usually the messaging, tone, and visuals around it that need modernising.

What’s included in your rebranding process?

Brand workshops, positioning strategy, creative design, and rollout support. You can pick a full package or just the parts you need.

Will a rebrand affect our existing customers?

Handled well, it strengthens relationships. We help you communicate changes clearly so current users feel included, not alienated.

Can you work with our in-house marketing team?

Yes. Most of our rebrand projects are collaborative. We lead strategy and creative while your team shapes and implements.

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Iain Bell, Founder/CEO
Minted Box

“I can’t believe there were so many avenues we have not yet explored.

Bee Digital made them seem so straight forward – I am almost kicking myself for having not done these already.”

James Simms, CEO
The Everlearner

“I would without hesitation recommend Bee Digital.

That would be heartfelt, genuine, and I would happily make that recommendation. I’m delighted we found you guys.”

Ready to reintroduce your (new) brand to the world?

Rebranding isn’t about choosing a different shade of blue for your logo. It’s about showing the education world exactly who you want to be and what mission you are on.

We help edtech companies evolve their brand story so it keeps pace with their success.