Helping AI innovators earn teachers’ trust

AI is transforming the world, and schools are rapidly catching up.

You’ve built something powerful, but, like any new tech, explaining it to teachers, MAT leaders, and parents isn’t simple.

We help AI-powered edtech companies turn complex technology into clear, trustworthy stories that make sense in a school context.

The challenge: schools don’t buy algorithms

Right now, education is flooded with AI tools promising to “revolutionise learning”.

Most of them sound the same and that’s a problem.

Teachers are already moving past the stage of asking what the AI can do. They’re asking:

How will it actually help my workload?
Is the data safe?
Does it understand real classrooms, or just theory?
Is it ethical? Will my students abuse its power?

If your marketing doesn’t answer those questions upfront, even brilliant technology gets ignored.

Marketing to schools

How Bee Digital helps AI edtech brands stand out

We help you bridge the gap between innovation and adoption.

That means helping you:

Build messaging frameworks that make AI clear to non-technical audiences.
Position your brand as both cutting-edge and credible.
Design launch campaigns focused on classroom relevance, not just features.
Create teacher-friendly content that feels human, not machine-generated.
Develop ethical communication guidelines that align with data and safeguarding expectations.

We’ve spent years helping education companies communicate complex ideas simply from analytics platforms to wellbeing apps.

AI is the next chapter of that story.

We know how to frame innovation in ways that resonate with educators, parents, and school leaders.

Marketing to schools

Why AI marketing in education needs a different approach

AI sits at the intersection of excitement and anxiety.

According to Twinkl’s recent research paper (‘AI in Education Survey: What UK and US Educators Think in 2025‘) “60% of UK teachers and 62% of US teachers use AI in their work life in 2025.”.

But TeacherT Tapp reports “…only 22% of primary teachers and 32% of secondary teachers report having a policy in place“. This significant lack of policy in schools to manage AIs impact and usage suggests schools are being cautious at best, and ignoring the scale of change at worst.

That means your marketing needs empathy first, not hype.

We help you tell a story that shows:

Purpose over novelty. What problem are you solving?
Transparency over jargon. How does it actually work, and who benefits?
Evidence over promises. What results or feedback prove it’s helping teachers and pupils?

Schools are open to AI, they just need to understand it in their own terms.

Marketing to schools

Example campaign directions

You don’t necessarily need case studies yet to start the conversation.

Here’s what an early-stage AI campaign might look like:

“Myth-busting” content that answers common teacher concerns.
Short explainer videos showing AI in action during real lessons.
Thought-leadership posts on how AI can assist, not replace, teachers.
Targeted ads and landing pages focused on one clear outcome e.g. saving planning time, improving feedback, supporting inclusion.

Results you can expect

Clearer teacher understanding of what your AI does and why it matters.
Higher demo or pilot requests from schools and trusts.
A credible brand identity built on clarity, not hype.
Long-term positioning as an ethical, trustworthy player in AI for education.

FAQs about marketing AI in education

Are schools open to AI products?

Yes, but with caveats. They’re interested but wary. Messaging needs to focus on trust, ethics, and genuine impact on workload and learning.

What’s the biggest mistake AI start-ups make when marketing to schools?

Over-promising. Schools don’t really want “revolutionary.” They want reliable and responsible.

How can Bee Digital help if we haven’t launched yet, or are early stage?

We can help new edtech start-ups shape their go-to-market strategy – messaging, launch campaigns, and brand voice – before you reach schools.

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I have been overwhelmingly impressed not just by their knowledge or their way of communicating and the campaign that they put together, but that I’ve always felt that whenever I needed any help or support or I had questions, the agency team jumped on it straight away. It was almost like they are an extension of my team.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Danielle Antha,

Programme Manager, Childnet

“The results were great, and the team’s enthusiasm was infectious.

Something that made Bee Digital stand out was that they explored so many different techniques and methods to implement in order to drive results and it worked incredibly well. The design work was excellent and the final assets looked really good. They didn’t just send out generic, blanket emails – they took a much more tailored approach, helping to build our email list and segment our audience to maximise conversions.”

Great innovations deserve great marketing.