Campaigns that speak the language of every subject

Teachers don’t think in generic “resources”. They think in lessons, subjects, and outcomes.

Whether you create maths tools, literacy programmes, or STEM resources, we help you connect with schools through campaigns that sound like they come from their world, not from a sales deck.

Why subject-specific marketing matters

Marketing a phonics programme to an EYFS lead is a completely different conversation from talking to a secondary science department.

The audience, priorities, and even pace of adoption shift dramatically as pupils move through the system.

In early years, buying decisions are both emotional and practical. Teachers and leaders want tools that support play, parent partnership, and visible progress and they’re often making those calls in small teams, with limited admin support. A warm, human tone backed by proof from real classrooms carries the most weight.

In primary, teachers are generalists juggling multiple subjects. Messages that respect that reality (cross-curricular value, easy integration, not “another thing to plan for”) resonate far more than narrow subject appeals.

In secondary, everything becomes specialised. Department heads hold budget and influence, and they think in terms of curriculum outcomes and results. They want evidence that a tool works for their subject, fits into departmental workflow, and supports progression. Marketing here needs to be sharper, data-informed, and aligned to exam specs or frameworks.

Across all phases, what works is relevance, showing that you understand the rhythm of teaching that subject at that stage, and that your product slots naturally into it.

Marketing for maths companies

Maths is one of the most competitive education markets out there. There are countless assessment tools, games, and interventions fighting for attention. We help maths and numeracy brands simplify complex messages, show tangible impact in classrooms, and build credibility with teachers and MATs.

Marketing for literacy and phonics providers

Reading and writing are emotional subjects. The campaigns that work best are the ones that inspire AND instruct.

We help literacy and phonics companies tell human stories. From early reading interventions to national literacy movements with content and creative that teachers genuinely want to share.

Marketing for STEM and science education brands

STEM has momentum with innovation, industry partnerships, and funding. But cutting through the noise takes more than buzzwords.

We help STEM and science providers bring their projects to life with messaging that blends aspiration and authenticity, connecting your work to what schools are actually trying to achieve.

Marketing to schools

How we tailor curriculum campaigns

Whatever the focus, our campaigns always start with understanding:

The audience – teachers, subject leads, MAT executives, or programme coordinators.
The context – curriculum requirements, policy priorities, funding realities.
The story – why this subject matters and what impact your product delivers.

From there we combine strategy, creative, and distribution:

Paid and organic campaigns built around subject-specific keywords and networks.
Content and video that teachers trust and share.
Clear performance tracking that shows engagement by subject area.

Results that matter

Our subject-focused campaigns have helped education brands:

Generate 100s of trials for a product for follow-on oracy and literacy resources, covering EYFS to KS2.
Lead generation campaign for a non-fiction platform provider.
1014 schools signed up to a new science resource website in 4 weeks
10,000s of children took part in a national campaign for a wellbeing content service

FAQs about subject-specific marketing

What’s the biggest mistake subject-based brands make when marketing to schools?

Trying to sell content before proving context. Teachers don’t just ask “what does it teach?”. They ask “does it fit how we teach here?” Showing alignment to curriculum goals, workload realities, or pupil needs makes your brand sound more attractive.

Can one campaign cover multiple subjects?

Yes, but the messaging needs adapting. We can help personalise creative and copy without multiplying your workload.

How can we prove that our marketing is actually driving subject-specific impact?

Track more than vanity metrics, like clicks or likes. Look for engagement that shows depth: downloads of subject-relevant resources, attendance at webinars, or teachers returning to lesson examples you’ve shared. Schools notice when your marketing clearly links to classroom improvement, not just awareness.

What kind of evidence do schools or MAT leaders look for before buying subject-based tools?

They want proof it works in a context like theirs – same key stage, same subject, same constraints. Case studies, pilot data, or quotes from trusted teachers carry far more weight than polished testimonials.

Do you work with subject based charities and non-profits too?

Yes. Many of our subject-specific campaigns support education charities running national literacy, numeracy, and STEM programmes.

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Emma Halder, co-founder

Rockerbox

“I would 100% recommend Bee Digital.

I have been overwhelmingly impressed not just by their knowledge or their way of communicating and the campaign that they put together, but that I’ve always felt that whenever I needed any help or support or I had questions, the agency team jumped on it straight away. It was almost like they are an extension of my team.

I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

Danielle Antha,

Programme Manager, Childnet

“The results were great, and the team’s enthusiasm was infectious.

Something that made Bee Digital stand out was that they explored so many different techniques and methods to implement in order to drive results and it worked incredibly well. The design work was excellent and the final assets looked really good. They didn’t just send out generic, blanket emails – they took a much more tailored approach, helping to build our email list and segment our audience to maximise conversions.”

Great resources deserve great marketing.