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Grow your edtech start-up from pilot to proof
You’ve built something amazing you believe will help teachers. Now what?
Now you need more than a few pilot schools or friend and family support. You need awareness, credibility, and a story schools will understand.
That’s where we come in.
Why edtech start-up marketing feels harder than it should
Most edtech brands start by trying to speak to everyone in education.
The result? Messaging about “empowering every student” that sounds clever to investors but confusing to teachers.
Because teachers are not a homogenous group. They’re as complex, nuanced, and fallible as the rest of us.
It’s also an industry as old as time which means almost every product category has dominant brands that service large percentages of the market.
Schools move slowly, procurement is complex, and without clear positioning you burn time and budget before traction begins.
Marketing to schools
How Bee Digital helps early-stage edtechs
We regularly work with education start-ups seeking to grow up fast but strategically.
Our work covers:
- Brand positioning and storytelling that resonates with real world educators
- Campaign strategy and creative for launch or pilot expansion
- Teacher-focused website copy and UX
- CRM setup and lead-nurture planning
- Paid message testing style campaigns targeted to school decision-makers
Each project starts with discovery: understanding your product, your user journey, and the outcomes schools actually care about.
What makes our approach different
Because we only work in education, we already understand curriculum priorities, funding cycles, and the culture inside schools.
That means less time explaining context, and more time building campaigns that convert.
You also get senior specialists who’ve run hundreds of school-facing campaigns, not generalists.
Results and examples
We’ve supported edtech start-ups moving from pilot to scale, helping them:
- Double school engagement rates within one term
- Rebrand for national visibility
- Generate consistent inbound leads from school leaders
- Improve their renewal rate
- Secure market research to validate their strategy and positioning
FAQs about marketing for edtech start-ups
How do I market my edtech product to schools?
Focus on value proposition, clarity, and trust first. Teachers buy from people who understand their world. Campaigns need real classroom relevance and clear outcomes.
How long does it take to see results?
Early campaigns and message testing promotions usually run for a term (12 weeks). In that time we establish proof points and measurable traction.
What budget do I need?
Most start-ups we support invest between £8k and £20k across strategy, creative, and campaigns, scalable as growth comes.
Do you work with overseas edtech companies entering the UK?
Yes. We help international brands localise their message, align with UK curriculum language, and connect with the right school networks.
How does marketing help us attract investors or funding?
Investors want to see traction, not just technology. A clear brand story and evidence of school engagement make your start-up look investable. Strong marketing signals like a full lead funnel or positive customer sentiment show product-market fit, which you can use as proof that schools understand and value what you’re building.
We’re pre-funding, should we start marketing yet?
Yes, but keep it lean. Early marketing doesn’t mean big spend; it means building visibility, gathering feedback, and showing that there’s appetite for your idea. Even a small campaign or content series can help validate demand and give potential funders confidence.
Emma Halder, co-founder
Rockerbox
“I would 100% recommend Bee Digital.
I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”
Emma Halder, co-founder
Rockerbox
“I would 100% recommend Bee Digital.
I couldn’t, honestly, recommend the agency more. I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”
Iain Bell, Founder/CEO
Minted Box
“I can’t believe there were so many avenues we have not yet explored.
Bee Digital made them seem so straight forward – I am almost kicking myself for having not done these already.”
James Simms, CEO
The Everlearner
“I would without hesitation recommend Bee Digital.
That would be heartfelt, genuine, and I would happily make that recommendation. I’m delighted we found you guys.”
Ready to grow your edtech brand?
Marketing to schools about your new edtech wonder product isn’t about shouting louder. It’s about showing that you understand teachers’ challenges and can help solve them.
We help edtech start-ups build credibility and reach real teachers in real schools.
