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Marketing campaign services for brands that sell to schools
Do you want fresh, effective, and high impact ways to get in front of school staff?
Kick start your journey into better marketing to schools
Project based campaigns
Plenty of our clients, from blue chip businesses to scale ups to non-profits, want to work on a fixed time/fixed budget project. And that’s cool by us.
Common challenges:
- You’d like to boost lead generation for the start of term.
- You want to do a pre-launch campaign for an upcoming product
- You want to test different approaches to a customer segment
- You want to make a big splash for a one off event, webinar, etc
Suitable for brands that have a set budget and/or a clear end point objective.
- 8-12 week marketing projects managed by our team
- Focused marketing targets
- Fixed start and end date
Rebecca Barnett – Learning Director at Aurora Orchestra
“Bee Digital have transformed our understanding of the EdTech market and we have really valued not only their expertise in this area, but also their eminently personable client-relationship style.
Nothing seemed too much hassle for them and they were always on hand throughout the project to support us.”
Work with Bee Digital as your marketing partner
Strategic, ongoing marketing support
Most of our clients are looking for sustainable, cost effective, and expert support to help grow their business.
Common challenges:
- Sales and marketing need a push.
- You want your team to be supported by the extra capacity and marketing brains at the Agency
- You want to boost your prospecting throughout the sales funnel
- You don’t have time or capacity to hire an in-house team
- You have a great product but are struggling to find your way into schools
Suitable for companies that want to partner with with and retain our expert school marketers.
- Strategic marketing strategies focused on your key goals
- Competitor analysis, social media audit, customer research – we do it all for you
- We handle execution on content, copy, design, Ads, video, social media, PR, and much more
- On going advice and consultancy from the Bee Digital team
- Dedicated (and private) collaboration tools and spaces
Daan Giesen, CEO, LessonUp
“With your outside-in view, you’ve made sure our messaging and value proposition is set in the right direction to get us moving forward in the UK market.
I think you guys truly have passion for education and expertise in your field of marketing.”
Common marketing tactics
Every campaign needs a unique approach, and our method is to combine different marketing tactics to stay focused on your business goals.
We don’t care what’s cool, we care what works.
Paid acquisition
Campaigns across Google, Meta, LinkedIn and programmatic networks to drive qualified traffic and leads.
Content marketing
Blogs, guides, and storytelling assets that build authority and attract organic attention over time.
Email marketing
Automated and campaign-based emails that nurture leads and keep audiences engaged.
Website design
Designing and refining websites that don’t just look good but convert visitors into customers.
Social media marketing
Organic posting, community management, and social ad campaigns across major platforms.
Influencer and UGC campaigns
Partnering with real teachers, creators, or sector experts to add authenticity and reach.
Video and creative production
Short-form ads, explainer videos, and storytelling campaigns tailored for web and social.
Events
and exhibitions
Strategy, creative, and follow-up support for trade shows, conferences, and launches.
The strategic campaign journey
As an agency that works exclusively with clients who specialise in the education sector, we scaffold our campaigns around a Customer Value Journey, founded in human psychology and science, that turns strangers into customers, and customers into repeat-buying brand advocates.
Phase 1
Discovery
- Research your company, product, & competitors
- Assess your current marketing strategies, including marketing collateral
- Create customer avatars
- Design and pitch a bespoke creative marketing campaign
Phase 2
Go live
- Asset, tech, and media creation
- Campaign deployment
- Audience building
- Testing and data gathering
Phase 3+
Amplification & Continuation
- Extend and scale up
- Conversion analysis
- Design the next campaigns or project to help your business grow, providing you with a new blueprint for success
Got a question?
It’s not always obvious what a marketing agency does for you! We get it. If we haven’t answered your question below please don’t hesitate to get in touch.
By partnering with a specialist marketing agency, you can tap into their industry knowledge and experience to create a marketing campaign that is tailored to your specific audience.
A generalist agency will cover multiple industries and apply their skills and knowledge in web design, SEO, email marketing, social media marketing, and digital advertising etc to fulfil the brief.
Which is fine if you sell washing powder, chocolate bars, or lipstick.
But while generalist marketing agencies may offer a wide range of services, they may lack the specific sector expertise and knowledge needed to effectively reach an education audience.
This is why partnering with Bee Digital is the right play if you operate in the education industry.
There’s no easy answer to this, except that no Agency should be thought of as a replacement for any in-house marketer. We work brilliantly with companies with large in-house teams down to smaller companies with no marketing staff at all.
What tends to work really well is if you have one of more marketing staff working alongside us gives them a huge boost in both capacity and access to expertise. They help guide us while we execute the campaign work.
Most of our clients are on retainer. This means we have agreed a monthly fee to fulfil an agreed on going strategy. This suits most brands as it gives amazing flexibility and full support when they need it. This typically priced from £4k+VAT per month upwards and is highly dependent on scope and scale. We’re always happy to discuss options.
Other clients need a new website, or have a project they want to deliver, or a fixed budget to run a one off campaign. This is bespoke work and a price is discussed during the prospecting process.
PS: We don’t bill by the hour, do batch work by the hour, or take a percentage of any Ad spend. Our work is much more collaborative and partner based so you get strong long term commitment from the agency as we work together on achieving your ambitions.
No. We try to keep our arrangements with our clients as simple as possible. That means no lock ins, deposits, or minimum terms.
But we would advise you to consider work over time – there’s rarely any quick fixes in the education sector. That’s why we ask for 8-12 weeks minimum to see significant progress towards your goals.
We have access to a full range of different marketing tools. We can (probably) use your CRM or our own in-house solution to run your campaigns.
Either way, you don’t need to worry about technology, integrations, development, design and so on. That’s a big benefit of working with us – we have all that stuff already.
Yep. We regularly make things for our clients. If it’s complex and we can’t do it in-house we have some amazing and trusted partners who can take care it.
Our only advice would be wait until you talk to us before deciding what the best approach is to meeting your goals.
Not really. We’re not that sort of agency.
Our value is in strategic planning, execution, and management. Social media may play a part of that, but a freelance social media manager might be a better fit if you just need content creating and publishing to your schedule.
We have clients that sell both in the UK and internationally.
If you want to reach teachers in any part of world book a discovery call and let’s chat about your options. If we can’t help you someone in our extensive partnership network might be able to.
That’s something we don’t do, as we’re more about finding, persuading, and building your audience so you can own it. But there are some agencies out there that can do that for you.
David Gafford, CEO, Creative Fusion
“Genuine, trustworthy and focused on positive ROI.
It doesn’t get any better than Bee Digital when it comes to digital marketing and moving the needle.”
