Marketing consultation services for brands that sell to schools

Our Marketing to Schools strategic review service is a short, high-impact engagement designed to give you an expert outside view of your current marketing, and fresh, actionable ways to move forward.

Liz Tyler, Managing Director

Ark Curriculum+

“Bee Digital gave us confidence and set us on a new strategic direction. The team were open, creative, and challenging in all the right ways and really understood who we are and what we were trying to achieve.”

Kick start your journey into better marketing to schools

Does marketing sometimes feel like you’ve got the weight of the world
on your shoulders?

School staff are famously hard to reach (and even harder to convince!).

Which means for many education businesses, marketing to schools can feel like pushing against a brick wall.

You’re doing the work – social posts are going out, blogs are being written, budgets are being spent – but the results aren’t matching your effort.

You’re not alone. Common challenges we see include:

Messages that might resonate with teachers but don’t convince school leaders
Email campaigns that get engagement but stall before conversion
A crowded marketplace where it’s hard to stand out
Marketing spend spread too thin across too many channels
Uncertainty about the best way to get attention from school staff

It’s frustrating, and it can feel like you’re guessing. That’s why a short, independent strategic review project with Bee Digital can be the reset you need. We’ll help you focus on the moves that actually work.

Who is this for?

Our Marketing to Schools consultancy service is best suited to:

Scale up companies

Education and edtech companies ready to scale but unsure how best to approach schools

Established players

Brands looking to expand into new segments e.g. secondary schools, MATs, international

Leadership & Marketing staff

Teams who need independent expertise to develop a fresh marketing strategy before committing more spend

Why Bee Digital?

Our team of school marketing gurus have spent years helping education brands connect with school staff, teachers, parents, and MATs.

We know what resonates, what gets ignored, and where brands often go wrong.

This unique consultancy service brings that experience together into a structured, actionable project so you get the benefit of hard-won sector knowledge without the trial and error.

Just as important is our independence. We’re not caught up in your company’s internal politics, silos, or the “curse of knowledge” that can make it hard to see things clearly from the outside.

We give you the objective view you can’t give yourself and, hopefully, the confidence to act on it.

Emma Clifton Halder, Co-Founder

Rockerbox Education

“I would 100% recommend Bee Digital. I couldn’t, honestly, recommend the agency more.

I think in terms of the value that the agency has brought to my business, it’s been transformational in multiple ways.”

What makes us different?

What you’re really buying is our experience.

James Simms, CEO
The Everlearner

“I would without hesitation recommend Bee Digital.

That would be heartfelt, genuine, and I would happily make that recommendation. I’m delighted we found you guys.”

Over the years we’ve worked with hundreds of education and edtech companies at different stages of growth.

We’ve seen what makes schools pay attention (and what gets ignored).

We’ve built strategies that cut through with teachers, leadership teams, MAT executives, and office staff.

That experience, plus the industry connections and insight we’ve built along the way, is what you’re tapping into.

It’s the stuff that doesn’t sit in a document, ChatGPT, or dashboard, but in the heads of our people who live and breathe this sector every day.

What’s included

Sometimes you don’t need more activity. You need clarity. That’s where we come in.

Over 4–6 weeks, our team will work with you to lift the bonnet on your marketing to schools, analyse the channels you’re using, and give you a set of clear, actionable ways to move forward. Every consultancy project is bespoke, but typically covers these areas…

Discovery and research

Competitor analysis (3–5 direct or adjacent competitors)
Customer and staff interviews
Development of school-specific customer avatars

Performance and channel audit

Review of your current channels (website, social, email, paid)
Ad creative and messaging analysis
Landing page and funnel audit
Value proposition review

Website analysis

Conversion and UX review of your website journeys
Messaging and positioning assessment
Keyword research (organic and paid opportunities)
SEO audit (site structure, content opportunities, on-page SEO)

At the end of your consultancy project, you’ll receive a Marketing to Schools Discovery report tailored to your business.

Competitor and audience insights
Performance and channel audit findings
Website and search readiness review
Clear recommendations on where to double down, what to change, and where to invest next

We’ll present the findings in a wrap up workshop with your leadership and marketing team, leaving space for questions and discussion.

Ready to sharpen your marketing to schools?