When school buyers face uncertainty, they look for authority. This article explores the psychology behind expert social proof and how edtech brands can apply it without sounding salesy.
Is your customer newsletter more about YOU instead of THEM? Give them what they want with these 9 essential newsletter attributes…
How do you know your prospects are into you? Reach out the right way with these 3 quick wins, 3 mistakes to avoid, 6 benefits, and more…
Are your case studies delivering more fluff than sales-driving clout? Start by sacking off the sales spiel and implementing THESE tips…
What is the purpose of your event? Who are the speakers? Answer these questions before considering the following 10 key points…
Does it feel like you’re relying on Facebook too much? Here are 4 reasons why you should create YouTube ads too…
From availability to an awareness of your changing customer. Here are 11 edtech marketing trends for 2021…
How can you successfully launch a New Year strategy? Start with your aims and priorities, then implement THESE top 10 ideas…
Antony Smith, Bee Digital The most wonderful time of year is upon us, with all the festive feelings in the air that couldn’t come at
In Reflections on Technology in Schools in the time of Covid Part 1, we looked at how some technology has become or might become, a feature of school education as a result of our Covid experience. But what might we expect in the longer term?
How has Covid changed things for technology in schools?
In times of crisis it pays to have a customer retention strategy and culture.
Don’t profit on a crisis! Use it to show compassion and generosity.
Have in-person events had their time? Let’s run through the various strategies and considerations.
Antony Smith, Bee Digital From 3 pm on Thursday 15 October, the Global Marketing Awards 2020 winners were announced in 5-minute increments, with personalised videos
Bee Digital, the marketing to schools agency, won for best crisis campaign at the Global Agency Awards 2020.
Antony Smith, Bee Digital We’re so excited to be shortlisted for the ‘Best Crisis Communications or Response Campaign’ at this year’s Global Agency Awards –
Give yourself the very best chance of winning an award with these award winning tips.
Is social media advertising worth it in the education industry?
Over the last 15 years in education marketing we’ve seen a lot of marketing mishaps. So to prevent you from falling into the same traps,
Oscar Wilde once said that the only thing worse than being talked about is not being talked about. The same could be said about businesses.
International marketing agency for companies that sell to schools.
