You may have seen my recent videos about the rather ludicrous price increases for BETT 2020. Well, as we are still to receive any reply from Bett or Besa, we have written the directors of Besa an open letter. See the letter below;
An open letter to Besa
So how much does it REALLY cost to exhibit at BETT?

Bryan Plumb

People who sell to schools are reading:
- How education brands should handle Trolls and toxic comments
- 3 BIG warning signs you might want to hire a marketing agency
- Want more teachers to trust your brand? Pick an enemy.
- Why teachers ignore marketing emails and how to fix it
- The no-fluff guide to marketing your product to international schools