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A small portrait of Bee Digital Marketing team member Bryan Plumb. He is wearing a white baseball cap and is smilingBryan Plumb

How to deliver product walkthroughs that convert

February 13, 2025October 17, 2024 by Bryan Plumb

Most product demos focus too much on features, leaving prospects unclear on value. To stand out, showcase how your product solves their problems, differentiate from competitors, and guide next steps.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

The art of STANDING OUT in the educational market

March 14, 2024 by Bryan Plumb
Person with a crown lounging on a chair - Bee Digital marketing agency

Why do some products captivate while others don’t? Discover why a dynamic brand personality will help you stand out in the educational sector.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

Get more teacher leads by targeting a single pain point

November 30, 2023 by Bryan Plumb
Illustration of a group of teachers with their hand raised - Bee Digital marketing agency

Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

From Blah to Wow: transform your value proposition to schools

March 31, 2023March 31, 2023 by Bryan Plumb
Tiger eating a lightning bolt - Bee Digital marketing agency to schools

Elevate your brand’s story with these value proposition tips and callouts, helping you sell more to schools.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

Marketing to Schools Cliché Bingo

August 30, 2023December 7, 2022 by Bryan Plumb
Copywriter needs inspiration to avoid using cliches, he is in despair. Background: Bee Digital Marketing colours

Is your marketing copy making teachers yawn? Or worse, making them ignore you?

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

Yeah, sorry I’m not going to be able to make it to your webinar

February 14, 2023November 23, 2022 by Bryan Plumb
A group of 3 people joining a webinar from different devices. Background: Bee Digital Marketing colours

Why aren’t teachers turning up to your webinars? Take a look at our top marketing tips to improve your show up and close rates.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

Understand your customer avatar before launching a campaign

February 14, 2023October 19, 2022 by Bryan Plumb
Two heads in profile, facing each other & smiling. Lines between them represent understanding. Background: Bee Digital Marketing colours

Your prospects are all on a journey. Mapping out the before and after state of your target audience will boost your campaigns.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

The story of the nine word email

October 4, 2022October 4, 2022 by Bryan Plumb
An open envelope with a letter displayed. Letter text: The 9 Word Email. Background: Bee Digital Marketing colours

Learn why the nine word email is the ultimate example of a KISS method (Keep It Simple, Stupid) in marketing.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

3 ways to make your data more meaningful

September 5, 2023August 15, 2022 by Bryan Plumb
A differently-abled person with an artificial leg sits at a desk looking at data on a computer. Background: Bee Digital Marketing colours

Share your data in a clear, meaningful, and interactive way for your customers and make your info stand out from the crowd.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

Why do we have such a knee-jerk reaction to reciprocity?

September 9, 2022April 1, 2022 by Bryan Plumb
Two cartoon hands holding a handful of Love Hearts sweets with phrases on them such as cutie pie and hug me

Why should you care about reciprocity in marketing? Here are 3 right ways to make reciprocity an effective marketing technique…

Categories Marketing to schools strategies Tags edtech, marketing, marketing tips, reciprocity
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Bee Digital Marketing have been certified as a Content Marketing Specialist by Digital Marketer Labs
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Bee Digital Marketing are certified as Optimisation and Testing Specialists by Digital Marketer Labs
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Bee Digital Marketing have been certified as a Social and Community Manager Specialist by Digital Marketer Labs
A square version of the Bee Digital Marketing logo. Text: Bee Digital Education Marketing

International marketing agency for companies that sell to schools.

Bee Digital Marketing have been certified as a Digital Marketing Partner by Digital Marketer Labs
A blue logo of an Octopus and the words "agency partner" on a white background shows that Bee Digital Marketing are a ManyChat Agency Partner

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