The art of STANDING OUT in the educational market
Why do some products captivate while others don’t? Discover why a dynamic brand personality will help you stand out in the educational sector.
Why do some products captivate while others don’t? Discover why a dynamic brand personality will help you stand out in the educational sector.
Our guide is packed with creative tips and useful strategies to turn those hard won BETT teacher contacts into enthusiastic customers. Learn how to jazz up your follow-ups, charm your way into educators’ hearts, and turn BETT leads into your biggest fans. Perfect for exhibitors ready to turn contacts into contracts.
Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.
Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.
Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers’ pain points, provides solutions, and teases the value they’ll receive without giving it all away.
Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.
What are the pros and cons of getting teachers’ personal or school email addresses when marketing to schools?
Marketing doesn’t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads—all without spending a penny.
Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.
3-2-1 …and we’re live! Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.