Case study – Moki

Move it like Moki Creating compelling content to drive a brand awareness campaign Moki asked Bee Digital to drive brand awareness across the wider education community. Moki is the first physical activity tracker designed for schools.   Simple, robust and cost-effective, Moki Bands count your steps and use contactless technology to transmit the data to the … Read more

Case study – Safeguarding Network

Unlocking value Repurposing existing content to generate a pipeline of £620,000+ Safeguarding Network has an extensive, resource-rich website offering schools and Designated Safeguarding Leads free content to improve safeguarding confidence, in addition to their core offering of high-value subscription memberships.   The business’ goal was to increase brand awareness and the volume of marketing leads … Read more

Top 11 Marketing Don’ts: What Edu Businesses Keep Getting Wrong…

A set of letter blocks reading DO, and a hand turning another block between I and N, with a final block T. The resulting word could be DO IT or DON'T

Over the last 15 years in education marketing we’ve seen a lot of marketing mishaps. So to prevent you from falling into the same traps, we’ve put together a list of ‘Top 11 Marketing Don’ts’  – with actionable tips backed by expert advice. Top 11 Don’ts… Not running ads → In the Edu sector, very … Read more