Chris Bradford

Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.

Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.

Retail companies are masters of the cross-sell, persuading customers to spend more with them than they initially planned. What can they teach us about selling to schools?

Lead magnets are essential for marketing success. Consider the buying cycle, create curiosity, provide practical wins, and ensure the lead magnet is of high quality.

Is it time to bring joy and enchantment to your teacher audience?

If you’re wondering why you’re not getting the sign up numbers you hoped for it might be because you haven’t primed your audience.

Are you generating website traffic, blog views, lead magnet downloads, and social media likes? Awesome!

So why don’t I have any new leads and sales?

Are you building a customer first culture? Going above and beyond for customers is a solid gold marketing strategy.

Buying your way into teachers’ email inboxes might seem like a quick route to sales but owning your own audience is much more powerful path to sustainable success.