[Guest Blog] How to help schools avoid common mistakes with your product
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. The next time you’re looking for a book on Amazon, spend some time perusing the one-star reviews. Chances are you will come across statements such as “I thought the book was […]
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[Guest Blog] What’s the point of your product?
Author: Terry Freedman Terry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. A few years ago I read a review of a new product in a popular technology magazine, and by the end of the article, I had a pretty good idea […]
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[Guest Blog] How to run an event… without tears
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. In last week’s article, we asked Why should an edtech company run a conference or webinar programme? In this article, we look at things to consider in order to maximise the […]
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[Guest Blog] Why should an edtech company run a conference or webinar programme?
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company. Yes, it can be somewhat time-consuming and labour-intensive, but bear with […]
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[Guest Blog] 11 Marketing trends in 2021
Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman. It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year. […]
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