Tag Archives forschools

[Guest Blog] How to run an event… without tears

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman.   In last week’s article, we asked Why should an edtech company run a conference or webinar programme? In this article, we look at things to consider in order to maximise the […]

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[Guest Blog] Why should an edtech company run a conference or webinar programme?

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman.   Running a conference, a webinar or a series of webinars, can be a very useful marketing tool for a company. Yes, it can be somewhat time-consuming and labour-intensive, but bear with […]

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[Guest Blog] 11 Marketing trends in 2021

Author: Terry FreedmanTerry freedman is a freelance ed tech writer and consultant. He blogs at ICT & Computing in Education, and tweets as @terryfreedman.   It’s difficult to predict the future, so please regard this article as a reflection of what may happen and probably should happen in the area of marketing in the coming year. […]

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Brands that have got it right during COVID – and what that teaches your education business

Antony Smith, Bee DigitalIt’s been a weird year. Understatement of the century, but with a global pandemic completely turning everyone’s world upside down, brands have had to react to this new, unprecedented climate in order to maintain successful businesses while the world wrestles with COVID-19. Adapting is key – but it’s not enough to just adapt […]

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