Get more teacher leads by targeting a single pain point
Are you stuck between generic outreach and focused messaging? Learn how specificity trumps generic campaigns.
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marketing strategy
Drive product sales into schools with a teacher-centric upsell toolkit
Learn how using an Internal Upsell Toolkit can make selling products to teachers and schools easier. Discover straightforward ways marketers can align their products with school goals, address concerns, and engage teachers in the sales process.
Intrigue teachers with lead magnet tactics that convert
Dive into the art of keeping your lead magnet a tantalising secret. Learn how to create compelling copy that addresses teachers’ pain points, provides solutions, and teases the value they’ll receive without giving it all away.
Automated marketing magic to improve teacher retention
Holding onto a customer is much more cost-effective than hunting down a new one. But the real challenge lies in keeping those valued customers happy and engaged.
The Great Email Debate: school or personal email addresses?
What are the pros and cons of getting teachers’ personal or school email addresses when marketing to schools?
10 budget-friendly marketing tactics to help you stand out
Marketing doesn’t have to cost the earth. There are plenty of marketing tactics to maximise audience engagement, build trust, and generate new leads—all without spending a penny.
7 killer edtech marketing recruitment interview questions
Looking to find a new superstar marketer for your edtech company? Here’s a selection of interview questions and tasks that we’ve developed over the years.
Use live-streaming to get your product into classrooms
3-2-1 …and we’re live! Whatever type of product or service you offer to schools it can be turned into a live-streaming experience.
From Blah to Wow: transform your value proposition to schools
Elevate your brand’s story with these value proposition tips and callouts, helping you sell more to schools.
The secret to cross-selling to schools
Retail companies are masters of the cross-sell, persuading customers to spend more with them than they initially planned. What can they teach us about selling to schools?
