How to get the best out of your teacher testimonials
Teacher testimonials are one of the most powerful persuasive tools in an education marketers toolkit. But how can you get the most out of them?
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How to use QR codes to get teachers to take action
Why you need to start using QR codes to get teachers to take action on your marketing.
Hidden marketing moments
Which marketing opportunities are overlooked because they’re not in obvious places? Don’t miss out on these hidden marketing moments…
Case studies: A great tool in your marketing armoury
Do your case studies say: “This is what our product is like in practice.” Learn more about the different types of marketing case studies…
What are good communications (and what should your strategy include)?
Does your marketing strategy focus on these 4 points? Find out what good communication looks like to your customers…
Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
What sort of small things can edtech companies do to be memorable to clients? Find out, including Adrian Webster’s “tiny noticeable thing”…
14 ideas for edtech company incentives
Need help attracting new customers and keeping existing ones coming back? Check out these 14 incentive ideas for your edtech company…
Why you should test your product
How are you testing your product before it gets tested when it’s LIVE? Here are some top tips and insights on alpha and beta testing…
What differentiates your product from the competition?
If you’re selling a similar edtech product to another company, here’s how to stand out from the competition so teachers will buy it…
What should a customer newsletter contain?
Is your customer newsletter more about YOU instead of THEM? Give them what they want with these 9 essential newsletter attributes…
