Is a ‘customer first’ culture actually a good marketing strategy?
Are you building a customer first culture? Going above and beyond for customers is a solid gold marketing strategy.
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Why buying an email list is a bad idea
Buying your way into teachers’ email inboxes might seem like a quick route to sales but owning your own audience is much more powerful path to sustainable success.
3 ways to make your data more meaningful
Share your data in a clear, meaningful, and interactive way for your customers and make your info stand out from the crowd.
How to get the best out of your teacher testimonials
Teacher testimonials are one of the most powerful persuasive tools in an education marketers toolkit. But how can you get the most out of them?
How to use QR codes to get teachers to take action
Why you need to start using QR codes to get teachers to take action on your marketing.
Hidden marketing moments
Which marketing opportunities are overlooked because they’re not in obvious places? Don’t miss out on these hidden marketing moments…
Case studies: A great tool in your marketing armoury
Do your case studies say: “This is what our product is like in practice.” Learn more about the different types of marketing case studies…
What are good communications (and what should your strategy include)?
Does your marketing strategy focus on these 4 points? Find out what good communication looks like to your customers…
Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
What sort of small things can edtech companies do to be memorable to clients? Find out, including Adrian Webster’s “tiny noticeable thing”…
14 ideas for edtech company incentives
Need help attracting new customers and keeping existing ones coming back? Check out these 14 incentive ideas for your edtech company…
