Case studies: A great tool in your marketing armoury
Do your case studies say: “This is what our product is like in practice.” Learn more about the different types of marketing case studies…
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marketing strategy
What are good communications (and what should your strategy include)?
Does your marketing strategy focus on these 4 points? Find out what good communication looks like to your customers…
Tiny Noticeable Things: The Secret Weapon to Making a Difference in Business
What sort of small things can edtech companies do to be memorable to clients? Find out, including Adrian Webster’s “tiny noticeable thing”…
14 ideas for edtech company incentives
Need help attracting new customers and keeping existing ones coming back? Check out these 14 incentive ideas for your edtech company…
Why you should test your product
How are you testing your product before it gets tested when it’s LIVE? Here are some top tips and insights on alpha and beta testing…
What differentiates your product from the competition?
If you’re selling a similar edtech product to another company, here’s how to stand out from the competition so teachers will buy it…
What should a customer newsletter contain?
Is your customer newsletter more about YOU instead of THEM? Give them what they want with these 9 essential newsletter attributes…
How to create powerful case studies that fatten your sales pipeline
Are your case studies delivering more fluff than sales-driving clout? Start by sacking off the sales spiel and implementing THESE tips…
How to run an event… without tears
What is the purpose of your event? Who are the speakers? Answer these questions before considering the following 10 key points…
11 Marketing trends in 2021
From availability to an awareness of your changing customer. Here are 11 edtech marketing trends for 2021…
