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marketing

Is your marketing stuck in stock photography hell?

March 14, 2023November 2, 2022 by Chris Bradford
A cartoon devil wearing a camera around its neck and giving a thumbs up. Background: Bee Digital Marketing colours

Stop using boring stock photo cliches on your website and marketing materials with these ways to break out of stock photo hell.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy 1 Comment

Understand your customer avatar before launching a campaign

February 14, 2023October 19, 2022 by Bryan Plumb
Two heads in profile, facing each other & smiling. Lines between them represent understanding. Background: Bee Digital Marketing colours

Your prospects are all on a journey. Mapping out the before and after state of your target audience will boost your campaigns.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

How to improve your webinar sign up rate

October 12, 2022October 12, 2022 by Chris Bradford
A man using his mobile phone leans against a wall with an advertisement on it. Text: Join Us Free. Background: Bee Digital Marketing colours.

If you’re wondering why you’re not getting the sign up numbers you hoped for it might be because you haven’t primed your audience.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

Video? Yes. Interactive video? Hell yes!

October 12, 2022October 8, 2022 by Ant Smith
A treasure map with a dagger stabbed through the centre of the map. Background: Bee Digital Marketing colours.

Video should 100% be part of your promotional mix, but interactive video can be a sales and marketing game changer.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

The story of the nine word email

October 4, 2022October 4, 2022 by Bryan Plumb
An open envelope with a letter displayed. Letter text: The 9 Word Email. Background: Bee Digital Marketing colours

Learn why the nine word email is the ultimate example of a KISS method (Keep It Simple, Stupid) in marketing.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

Is it time to improve your marketing engagement tactics?

September 28, 2022September 28, 2022 by Chris Bradford
A woman using a stick to mark a circle around her which is keeping out a man who wants to get closer. Inside the circle is a love heart with a line through it.

Are you generating website traffic, blog views, lead magnet downloads, and social media likes? Awesome!

So why don’t I have any new leads and sales?

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

What’s the best time to ask for action in an email nurture series?

February 14, 2023September 21, 2022 by Alex Maher
A flower growing from the earth where the bud is a clock. Background of Bee Digital Marketing colours.

If you’re wondering when is the best time to ask teachers to take action… I say, why not try immediately! You know, while you’re still fresh in their minds?

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy

Is a ‘customer first’ culture actually a good marketing strategy?

February 26, 2024September 14, 2022 by Chris Bradford
A happy customer service advisor sits at a desk wearing a headset talking to three customers. Background: Bee Digital Marketing colours

Are you building a customer first culture? Going above and beyond for customers is a solid gold marketing strategy.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

Why buying an email list is a bad idea

January 17, 2024September 8, 2022 by Chris Bradford
In the foreground an overwhelmed man lies on the floor in front of his desk with his arm raised asking for help. His face is covered in papers which represent emails.

Buying your way into teachers’ email inboxes might seem like a quick route to sales but owning your own audience is much more powerful path to sustainable success.

Categories Marketing to schools strategies Tags digital marketing, marketing, marketing strategy, strategy

3 ways to make your data more meaningful

September 5, 2023August 15, 2022 by Bryan Plumb
A differently-abled person with an artificial leg sits at a desk looking at data on a computer. Background: Bee Digital Marketing colours

Share your data in a clear, meaningful, and interactive way for your customers and make your info stand out from the crowd.

Categories Digital marketing to schools Tags digital marketing, marketing, marketing strategy, strategy
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A square version of the Bee Digital Marketing logo. Text: Bee Digital Education Marketing

International marketing agency for companies that sell to schools.

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