What has Star Wars nostalgia got to do with marketing to teachers?
Can education marketers learn from Star Wars marketing techniques and strategy to boost their own campaigns to schools?
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Is your marketing stuck in stock photography hell?
Stop using boring stock photo cliches on your website and marketing materials with these ways to break out of stock photo hell.
Understand your customer avatar before launching a campaign
Your prospects are all on a journey. Mapping out the before and after state of your target audience will boost your campaigns.
How to improve your webinar sign up rate
If you’re wondering why you’re not getting the sign up numbers you hoped for it might be because you haven’t primed your audience.
Video? Yes. Interactive video? Hell yes!
Video should 100% be part of your promotional mix, but interactive video can be a sales and marketing game changer.
The story of the nine word email
Learn why the nine word email is the ultimate example of a KISS method (Keep It Simple, Stupid) in marketing.
Is it time to improve your marketing engagement tactics?
Are you generating website traffic, blog views, lead magnet downloads, and social media likes? Awesome!
So why don’t I have any new leads and sales?
What’s the best time to ask for action in an email nurture series?
If you’re wondering when is the best time to ask teachers to take action… I say, why not try immediately! You know, while you’re still fresh in their minds?
Is a ‘customer first’ culture actually a good marketing strategy?
Are you building a customer first culture? Going above and beyond for customers is a solid gold marketing strategy.
Why buying an email list is a bad idea
Buying your way into teachers’ email inboxes might seem like a quick route to sales but owning your own audience is much more powerful path to sustainable success.
